How to Write Amazon Review Request Emails (Template Included)

If you want to get a lot of reviews from your Amazon email follow-up sequences, your review request emails need to be on point.

Since there’s nothing to gain for the customer from writing a review, you’re probably going to be ignored if your wording isn’t quite right.

A good email doesn’t come off as pushy, and helps build a positive relationship with your customer.

This article is going to give you some tips on writing effective review request emails, as well as a sample template of an Amazon review request you can send to your customers.

Just be aware, you want to keep things brief. Take these tips on board, but don’t start writing essays to hit on every point.

Be Down to Earth

You’re asking the customer to do you a favor by leaving a review.

Your chances of getting a review are a lot higher if you make a connection with your customer.

Do all you can to sound like a regular person, not a faceless business or a computer program.

Know your audience, and know how to talk to them.

Something like this is often quite effective: “Reviews really help our small family business, and other customers could really benefit by learning from your experience.”

It can be changed depending on the audience, but this is a good place to start for a lot of Amazon sellers. It comes off as a wholesome, genuine request for the customer to do some good by leaving a review.

Pulling at the customer’s heartstrings is effective, because it leads them to wanting to do this favor (writing a review) for you.

Many customers have good intentions, but just don’t realize how valuable product reviews are for Amazon sellers.

Give Thanks

Working on the same lines, you want to make the customer feel valued.

This should always be a focal point of your business, since that business wouldn’t exist without your customers. But it’s even more crucial when you’re asking them to help you out.

A simple “thanks for your purchase” goes a long way. It flips the post-purchase feeling around for a lot of customers. Instead of feeling you’ve just taken $x from them, they now feel like they’ve done a good deed in helping out your business.

This creates a positive feeling that is really valuable when it comes to asking for a review (and getting a positive review).

Provide Value

Be careful with this one.

This does not mean offering something for the customer to leave a review.

That is an “incentivized review”, and is firmly against Amazon’s Terms. You can learn more about incentivized reviews on Amazon here.

Amazon Reviews Terms of Service
An important excerpt from Amazon’s Prohibited seller activities and actions.

Instead, you want to do all you can to ensure your customer is getting value out of your product. That will improve the chances of the customer leaving a review (and a positive one!).

Here are some examples of this:

  • Tips on how to maximize your product’s effectiveness. If you sell a food ingredient or kitchen appliance, include a list of recipes. If you sell exercise equipment, include a list of workouts.
  • The most common misconceptions about your product, or the most common mistakes made by people who use your product. For instance, a brain health supplement won’t be as effective if you don’t eat healthy, get decent sleep and exercise regularly.
  • Additional information on your product.

Help your customer out. The more value customers get out of your product, the more likely they are to leave a positive review.

Example Amazon Review Request Template

Remember, all brands are different, and ideally you want to infuse your own brand personality in your review emails. However, this template for an Amazon review request email should give you an idea of where to start:

//Subject line: How is your All-in-one Tool by Acme from Amazon?


Hey there! [change tone based on brand identity]

We at Acme hope you have enjoyed your All-in-one Tool!

Remember, this is the only tool that:

Does this [benefit]

Does that [benefit]

Without this and that [benefit]

Here are some awesome ways to use your All-in-one Tool:

way 1

way 2

way 3

It would mean the world to us if you could take 2 minutes and leave us a product review on Amazon. It really helps our small business, and other customers can really benefit by learning from your experience.

[Click here to leave an Amazon Review]

Thank you for doing business with us. We would not be able to provide these awesome tools if it wasn’t for our customers 🙂

Feel free to reach out to us for any reason. You can simply reply to this email or call us at ###-###-####.

All the best,

Acme Tools

Additional Review Request Tips

There are a few more things you should or shouldn’t be doing when sending review request emails.

  • Don’t go overboard. A while ago it was commonplace to send long sequences after a purchase. These days, this is overkill at best, and spam at worst. Don’t send more than one or two emails after a purchase. Good practice would be to send one email thanking the customer for their purchase, and one more asking for a review.
  • Consider turning off follow-ups for high-volume discounts. Once upon a time, we would have suggested you send a review request after every single sale. However, more and more sellers are getting flagged for suspicious activity by getting reviews from heavily discounted sales. Today it might be best to play it safe, and only request reviews from full-price sales (which will come out as verified purchase reviews).
  • Capture emails to send review requests to real emails. A lot of customers these days disable Amazon’s internal messages. That means a good number of your review follow-ups aren’t even being delivered. A way around that is by driving your own traffic, and capturing emails. That lets you follow up to the customer’s real email, which should have a higher chance of success (as well as more flexibility).
  • Take care with your wording. Amazon’s terms of service are tight, and they are ruthless on those that break them. Be careful not to say things like “if you liked the product“, or anything else that implies you’re asking for specifically positive reviews.

Read this guide for more tips on getting Amazon reviews.