How To Drive Traffic To Your Amazon Listing: A Step-By-Step Guide
How to drive external traffic to your Amazon listing, so you can grow your sales and improve your rankings.
We want to give you an extensive overview for driving traffic to your Amazon listing. This guide is full of actionable information that you can implement in your Amazon business.
The core topic we’ll discuss is driving traffic from outside of Amazon to your product page. (This is usually called “outside traffic,” or “external traffic”). Common traffic sources include Facebook, Twitter, YouTube, Pinterest, Instagram, and Blogs.
Why drive traffic to your Amazon listing?
Driving external traffic is a great way to grow your Amazon sales while building a more resilient brand.
If you’re not ranking highly on Amazon already, driving external traffic lets you boost your sales velocity and rankings. That’s why this approach is incredibly valuable for product launches.
If you already rank well on Amazon, driving traffic to your Amazon listing lets you find additional customers. It also builds a brand so that you can rely less on Amazon in the future.
Instead of being entirely at Amazon’s mercy, external traffic gives you the power to take back control. You can build a more indepedent business that will be around for the long-term.
By mastering driving traffic to your Amazon listing, you’ll grow your sales, have more successful launches, and build a long-term brand. You’ll become less reliant on Amazon while getting an edge over your competitors.
Who is this guide for?
If you’re launching your first product, you’ll definitely find this guide valuable. If you’ve been selling for a while, you’ll still likely learn a lot from this guide.
If you’ve never run an external traffic campaign before, you’re best off reading this guide from beginning to end. If you’re more experienced, you’ll probably want to head straight to the chapters that interest you.
This guide will help you get an edge over your competition, so act on as many of the tips as possible!
Chapter 5: Advertising Amazon Products on Facebook4 minFacebook ads are one of the most powerful external traffic sources for Amazon sellers. Learn how to set up Facebook Ads for your Amazon business.
Chapter 8: Getting Product Reviews3 minDriving traffic to your Amazon listing is a great way to get more reviews. Learn how to boost your reviews, while staying fully compliant with Amazon’s terms of service.