Using the right tools can make all the difference between your campaign being a success or failure. This chapter introduces all the tools you’ll need to run a successful external traffic campaign.
1. Amazon Landing Page Generator
First, you’ll need a landing page tool for your external traffic campaign. As discussed in chapter one, a landing page is a key element of any successful traffic campaign. There are plenty of options to choose from, but here are our two favorites:
Best General Purpose Landing Page Tool: Leadpages
Leadpages is the best choice if:
- You want to build a general-purpose landing page.
- You want to give away an ebook in exchange for an email address.
You can learn more about Leadpages here.
Best Amazon Landing Page Generator: LandingCube
LandingCube is our own product, so we may be slightly biased here =)
LandingCube is a landing page tool built from the ground up for Amazon sellers. It gives you everything you need to convert external traffic into customers.
LandingCube is the best choice if:
- You want to capture emails by giving away coupon codes.
- You want to boost your sales and improve your Best Sellers Rank.
You can learn more about LandingCube here.
2. Email Marketing Tools for Amazon Sellers
Next, you’ll want to choose an email marketing tool for your Amazon business. Email marketing software will allow you to stay in touch with the people that enter their information on your landing page.
This lets you ask your customers for feedback, build your own launch-list, and build long-term relationships with your customers.
Both Leadpages & LandingCube work with a wide array of email marketing providers. Here are some recommendations.
You can’t beat MailChimp’s offering. MailChimp is completely free to start. Their generous free plan let’s you add up to 2,000 email subscribers and send up to 12,000 emails a month (that’s a lot).
Not only is MailChimp free to begin with, it’s incredibly easy to use. If you’re an entry-level seller, you can’t go wrong with MailChimp.
Used by 100,000+ small businesses, AWeber is one of the most popular email marketing tools in the world. It’s been around for a long time, and comes at a very reasonable price point.
We’ve been using Drip (which is now owned by Leadpages) from the day they launched over four years ago. Drip boasts advanced marketing automation features such as workflows, while still remaining easy to use.
ConvertKit has a similar feature set to Drip, but is mostly targeted at bloggers. ConvertKit boasts powerful marketing automation features and a beautiful, easy-to-use interface.
3. Analytics, Conversion Tracking & Retargeting tools
We highly recommend setting up Google Analytics on your landing page. Not only will this allow you to see how people behave on your landing page, it’ll also allow you to easily:
The Facebook Pixel is a powerful tool that lets you:
- Track Facebook Ad conversions.
- Create retargeting audiences based on how your visitors behave on your landing page.
If you plan on advertising on Facebook, we highly recommend you add the Facebook Pixel to your site. You can learn more about the Facebook Pixel here.
Setting up your Facebook Pixel & Google Analytics tracking codes will depend on your landing page tool. LandingCube, lets you set up Google Analytics tracking and the Facebook Pixel with a single click. Using LeadPages? Read this.
4. Single-use Promo Codes
If you’ve decided to give away discount codes as your optin bribe, you’ll want to set up single-use promo codes in Seller Central. Single-use promo codes are valid only once, and thus let you protect your inventory.
You can find a great guide on how to create single-use promo codes here.
You should now be familiar with the tools required to drive traffic to your Amazon products. In the next chapter, you’ll learn how to set up your landing page.