The 8 Best Amazon Product Research Tools for Amazon FBA in 2025
How do you know if a product is worth selling on Amazon? The answer lies in quality market research. But with hundreds of tools available to conduct product research, things can get daunting. Many Amazon sellers struggle to not just choose the best tool for Amazon product research, but the best tool to hunt their next Amazon FBA opportunity given their specific needs 🤔
In this article, we’ll break down the essential product research tools, comparing not just features and pricing to simplify your decision-making process, but also summarize feedback from actual users (the Reddit verdict). We provide you with an unbiased point of view so that you can pick the product research tool that fits you best to uncover high-potential products to fuel the success of your Amazon FBA business.
TL;DR: The Best Amazon Product Research Tools Ranked
For those of you just looking for the hot-takes, the table below lists all tools that we dissect in this article. To make things easy for you we list out all their respective Amazon product research related features. Please note that virtually all tools offer “free trial” periods when you sign-up for a paid plan (or money-back guarantees). Three of these tools offer truly free trials:
SellerSprite offers free data upon account creation
AMZScout that also offers a free trial period (without having to provide credit card information)
Keepa offers a free and a paid version
All other tools offer free trials or money back guarantees only when signing up for a paid subscription.
Tool
Rank
Price (Monthly Subscription)
Product Research Feature List
Comments
Jungle Scout
🥇
$ 49 – $399
Product Database
Product Performance
Chrome Extension for on-site Amazon product research
Product category/ niche research
Comprehensive all-round product research features with competitive pricing.
SellerSprite
🥈
Free – $79
Product category/ niche research
Product Performance
Strong Challenger, with lower innovative features to conduct product research.
Helium 10
🥉
$39 – $279
Product Database
Chrome Extension for on-site Amazon product research
Product category/ niche research
Most comprehensive features, but Platinum plan which will be required in most cases costs $99 vs only $49 for comparable “Growth Accelerator” plan available at Jungle Scout.
ZonGuru
4th
$49 – $79
Product Database
Product Performance
Chrome Extension for on-site Amazon product research
Product category/ niche research
Also highly comprehensive, with innovative and unique product research tools.
SmartScout
5th
$29 – $187
Product Database
Product Performance
Chrome Extension for on-site Amazon product research
Product category/ niche research
Best choice for arbitrage and wholesale sellers.
AMZScout
6th
$49.99
Product Database
Product Performance
Product category/ niche research
UPC Scanner
Focus on Chrome extension for Amazon product research makes this an interesting choice.
Viral Launch
7th
$69 – $199
Chrome Extension for on-site Amazon product research
Useful poroduct database, whoever not as comprehensive as other tools.
Most basic tool that provides historic listing data at a competitive price.
What is an Amazon Product Research Tool?
An Amazon Product Research Tool is designed to help sellers identify profitable products by analyzing historical data and market trends, allowing you to predict demand, competition, and pricing. Product research tools provide a wealth of data such:
Historical prices
Price fluctuations
Monthly listing revenue
Unit sales volumes
Ranking keywords
The number of competing sellers
Additionally, product research tools enable you to monitor competitors—tracking their strategies and product performance. They can be used to streamline the process of discovering top products within your niche and help you assess whether they’re worth pursuing. Beyond identifying winning products, they also reveal related or niche-relevant items that may present untapped potential in the marketplace.
By leveraging the best product hunting tools, FBA sellers can make informed decisions and uncover growth opportunities for their Amazon business.
Why is Amazon Product Research Crucial for FBA Sellers?
Amazon product research is crucial for FBA sellers because, as the saying goes, good research lays the foundation for success. In the competitive world of e-commerce, thorough product research helps you uncover profitable opportunities by identifying high-demand, low-competition products. This careful groundwork prevents you from wasting time and resources on products that may not sell, ensuring you make informed decisions. Simply put, strong product research is the bedrock of a successful FBA business, guiding everything from sourcing to scaling with confidence.
In case you need to be further persuaded, here’s why product research is crucial:
Identifies Profitable Products: The Amazon marketplace is an extremely competitive place. Effective product research helps FBA sellers pinpoint high-demand, low-competition products that have better chances of success. Without this, sellers risk launching products that may not sell well, leading to wasted time, money and effort.
Reduces Competition Risk: By analyzing competitor data and market trends, product research tools help sellers avoid overly saturated niches. Finding untapped or less competitive markets gives sellers a better opportunity to rank higher in search results and make more sales
Forecasts Profit Margins: Product research includes calculating potential profitability beyond market trends and by accounting for Amazon fees, shipping costs, and manufacturing prices. This ensures sellers know upfront if a product is worth the investment and whether it can offer sustainable profits.
Minimizes Inventory Issues: Understanding sales volume and demand trends helps FBA sellers avoid overstocking or running out of stock. It aids in proper inventory planning, saving storage fees, and preventing costly mistakes.
Improves Decision-Making: Data-driven research takes the guesswork out of launching a product. It allows sellers to base their decisions on concrete data like sales estimates, keyword trends, and customer behavior, reducing the likelihood of failure.
For FBA sellers, thorough product research is the foundation of a successful and scalable Amazon business that can help you decrease risk and boost profitability.
What makes a Good Amazon Product Research Tool?
Market Analysis: Provides insights into sales volume, trends, and competition to help sellers evaluate the demand for specific products.
Sales Estimation: Predicts how much revenue and sales a product might generate, allowing sellers to forecast potential earnings.
Competitor Research: Analyzes top competitors’ performance and identifies what products they’re successfully selling.
Niche Finder: Helps sellers uncover untapped niches with high demand and low competition, increasing chances of success.
Profitability Calculator: Calculates fees, shipping costs, and other expenses to determine the potential profit margin for a given product.
With so many tools available to Amazon sellers, there’s really no such thing as a one-size-fits-all solution because everyone’s context and needs are different. We’ll help you decipher which research tool might be more suitable for your business.
Jungle Scout: Comprehensive All-Round Tool For New and Experienced Amazon Sellers alike
There’s a reason Jungle Scout has been a staple tool amongst Amazon sellers for nearly a decade. Its extensive features, including product tracking, sales estimates, keyword research, supplier databases, and comprehensive insights make it a favorite for both new and experienced FBA sellers. Specifically for Amazon product research Jungle Scout offers these tools:
Jungle Scout Product Database
A searchable catalog of 475 million Amazon products.
Jungle Scout Product Tracker
This tool allows you to manually add products and to then track their performance over time. It includes metrics such as average sales, revenue, and best seller rank of a product or a group of products.
Jungle Scout Opportunity Finder
This tool is very similar to the Jungle Scout Product Database, as it also allows you to research products by starting with a specific niche or segment. It provides you with an overview of listings that fall into your pre-selected categories and then provides additional insights such as ranking keywords, search volumes and category performance metrics such as average monthly units sold and average sales price.
Jungle Scout Niche Hunter
There are over 1m product niches, or market segments on Amazon. Picking winners can be a challenging task. Niche Hunter aims to simplify by providing Seller with a single “Opportunity Score”. The score can range from 0 to 100 and the higher the score, the more promising the niche. The Opportunity Score is essentially a scorecard that consists og: monthly demand, competition, price, quality of competitive listings, and other factors.
Jungle Scout Category Trends
Category Trends allows you to track the top 100 products of any category or subcategory on Amazon. This can be useful to spot trains, stock shortages and so on.
Jungle Scout Browser Extension
The Jungle Scout browser extension integrates with Google Chrome and allows you to conduct product research based on listings that rank for a given keyword on Amazon. You start using it by simply searching for a keyword on Amazon. When firing up the browser extension, you get detailed performance stats (monthly revenue, monthly sales, review count, average reviews, FBA fees and so on) for all listings shown on the search results page.
What Jungle Scout Users are saying (the Reddit Verdict)
Pros: Jungle Scout is praised for its data-driven product research, helping sellers identify opportunities, monitor trends, and track competitors. It’s highly valued for its user-friendly interface and clear resources, making it a go-to tool for both new and experienced Amazon sellers.
Cons: Customers often report poor customer support, with slow responses and limited options for communication. Issues with technical glitches and billing, especially around subscription cancellations and refunds, are also common complaints.
Jungle Scout Pricing
Starter: $49 per month
Growth Accelerator & CI: $79 per month
Brand Owner: $399 per month
SellerSprite: Best for Starters, with Intuitive Filters and Free of Charge Data Sample Exports
Another great tool for Amazon product research is SellerSprite. It covers the same 10 Amazon marketplaces that Jungle Scout covers, including the United States, United Kingdom, Canada, India, Japan, Mexico, Germany, France, Spain and Italy.
A notable difference between the two softwares is the user interface—SellerSprite has intuitive and easy to use presets while most of the other tools included in this review allow for more customized search, which may be valuable for some, but also increases complexity. Pre-set filters for product research include options such as: “Rapid-Growth”, “Potential”, “Fulfilled by Merchant” , “Low-rated Sellers” and many other useful filters. These filters can be applied to specific categories and help you speed up the product research process. As with other products, it also makes it easy to source matching suppliers on Alibaba and provides rich insights into past sales performance, ratings, seller count and so on.
Best news if you are just starting out: A limited number of searches are available for free (even without creating an account), so you can really test this tool and determine if it provides you with actionable insights before pulling the trigger and opting for a paid subscription.
What SellerSprite Users are saying (the Reddit Verdict)
Pros: SellerSprite is often complimented for its affordability and straightforward functionality, making it a good option for smaller sellers looking to track keywords, competition, and market trends. Users enjoy the simplicity of its tools, with some stating that it provides solid insights for keyword research and product tracking at a lower price point than competitors.
Cons: The platform’s lack of advanced features and limitations in competitor tracking compared to more established tools like Helium 10 and Jungle Scout are some critiques amongst sellers.
SellerSprite Pricing
Free Plan
Standard Plan: $49 per month
Helium 10: For serious Amazon Sellers Needing Comprehensive Tools
Helium 10 is another popular suite of more than 30 tools to help you streamline your Amazon business. For product research, Helium 10 provides these tools:
Helium 10 Black Box
Black Box Helps contains a database of over 450 million Amazon products and helps Sellers uncover profitable products by filtering thousands of products based on criteria such as: price, demand, and competition.
Helium 10 Xray
Xray is Helium 10’s equivalent to the Jungle Scout browser extension. It’s a Chrome extension and provides you with detailed statistics about products showing up for specific search queries on the Amazon search results page. You can also filter results based on revenue and reviews to narrow things down a bit. This helps you zero in on products to target based on a high ratio of revenue vs reviews (“Two factor success score”) for a specific keyword that you research on Amazon. Xray can also surface additional information, such as other keywords a listing ranks for, sales history, FBA fees, number of active Sellers etc for ASINs and so on.
Helium 10 “Find Suppliers on Alibaba”
Helium 10 has also built a solution that links listing on the Chinese e-commerce site Alibaba to Amazon listings. This is part of the Xray. In a nutshell, this provides a more convenient way to search for a given product on Amazon and to then directly link these products with similar products available on Alibaba. Also, this works both ways, so when searching for products on Alibaba, Helium 10’s extension also injects Amazon sales statistics for products that match similar products on Amazon into the Alibaba product search results.
This functionality can be convenient for dropshippers trying to spot quick wins by important products from China.
Helium 10 Free Amazon FBA Product Research Tool (Chrome Extension)
This extension injects additional information, such as sales rank, the main category a product ranks in, number of Seller and whether or not an Amazon Listing is sold via FBA directly into the Amazon search results page.
What Helium 10 Users are saying (the Reddit Verdict)
Pros: Helium 10 is widely praised for its effective tools, especially for product research and keyword optimization, with features like Cerebro and Blackbox standing out. The platform is known for its accuracy, and customer support has been noted as responsive and helpful in resolving issues promptly.
Cons: However, users frequently complain about the difficulty of canceling subscriptions, with many feeling misled by the auto-renewal process and struggling to get refunds. These customer service and billing issues have left some feeling frustrated.
Helium 10 Pricing
Starter: $39 per month
Platinum $99 per month
Diamond $279 per month
ZonGuru: For ease of Use and Real-time Product Insights
ZonGuru is another comprehensive suite of tools that offers Amazon sellers improved usability and real-time insights on the go. It provides a set of five different product research tools and is thus comparable to Helium 10 and Jungle Scout in terms of the comprehensiveness of its product suite. Let’s go through them one by one. It comes with an “Easy mode” (which you probably won’t use much) and an “advanced mode” which allows for applying dozens of filters.
ZonGuru Niche Finder
This is ZonGuru’s version of product research that starts by selecting specific categories and then narrowing results down based on filters such as revenue, keyword search volume, review count and so on. Much like Jungle Scout’s Niche Hunter it also provides a “Niche Score” to summarize the attractiveness of a particular product category with a single benchmark KPI.
ZonGuru Sales Spy
This tool can help you understand sales velocity over time and to determine if a product sells year round, or if sales are rather seasonal. In addition to that it provides information such as ratings, estimated profit, and unit sales.
ZonGuru Love-Hate
This tool analyzes product reviews based on a keyword that you target, or based on a specific ASIN list. It identifies common expressions in user reviews and organizes them in a word cloud. This helps you understand what users like and dislike about existing products already available on Amazon and thereby allows you to create a product that offsets some of the limitations of existing options out there.
ZonGuru Easy Source
ZonGuru has an exclusive partnership with Alibaba that allows it to integrate it with Alibaba and to propose vetted (whatever that entails) product suppliers. Easy source is available as a Chrome extension for easier integration with Amazon and as a web application on the ZonGuru website. This is very similar to Helium 10’s “Find Suppliers on Alibaba” as for any products that you search on Amazon you can essentially map Chinese suppliers that make matching or similar products and then proceed to source these products from these suppliers.
ZonGuru Chrome Extension
The ZonGuru Zone extension matches the functionality provided by its competitors. Following the same rationale, it allows you to view all sorts of sales and performance metrics for existing product listings following any given keyword search on Amazon.com
ZonGuru’s integrated features for product research and optimization make it well-suited for scaling FBA businesses. Each tool offers unique advantages in data accuracy, ease of use, and features like keyword tracking and listing optimization, empowering sellers to confidently identify profitable products.
What ZonGuru Users are saying (the Reddit Verdict)
Pros: ZonGuru is recognized for its comprehensive suite of tools designed to streamline the product research process. Sellers value its reliable insights into product trends, keywords, and sales estimates. The interface is considered user-friendly, and its performance tracking features have been highlighted as particularly useful. Customers often comment positively on the platform’s smooth onboarding and detailed data visualization.
Cons: On the downside, some users feel ZonGuru’s pricing is on the higher side compared to its feature set, especially when stacked against larger competitors like Helium 10. A few sellers also mention that the learning curve for more advanced tools is steeper than expected, requiring extra time to fully utilize the platform’s potential.
ZonGuru Pricing
Researcher: $49 per month
Seller: $79 per month
Viral Launch: For Entrepreneurs Focused on New Product Launches
Viral Launch offers a suite of tools that help sellers find high-potential products and optimize their listings. It excels at providing accurate data for tracking product trends, competition, and sales potential.
Viral Launch: Market Intelligence
Viral Launch’s Market Intelligence tool uses advanced algorithms to provide data-driven insights. Based on a keyword that you want to research, Market Intelligence provides you with an overview of Amazon Listings that rank for your keyword. For each listing it provides information such as: monthly sales, sales trend, unit margins, review quantity and so on. This tool is comparable to Jungle Scout’s Xray tool or the Jungle Scout browser extension, but provides slightly less information (i.e. no FBA fees). It comes as a standalone dashboard version, or a chrome extension.
What Viral Launch Users are saying (the Reddit Verdict)
Pros: Viral Launch is praised for its user-friendly platform, making it easy for sellers, especially those new to Amazon, to research and select products. Many users appreciate its simplicity compared to more complex competitors like Helium 10 and Jungle Scout. The 24/7 customer support is highly regarded for being quick, responsive, and helpful. The platform is trusted for providing reliable, real-time data, with many users valuing the one-on-one coaching and the wealth of tutorials and resources.
Cons: Some users feel that the pricing for product launches is too high, especially given the diminishing impact on verified reviews and first-page rankings. There is concern that the cost of launches doesn’t match their actual value, with suggestions that pricing should be adjusted to reflect their reduced effectiveness under Amazon’s changing policies.
Viral Launch Pricing
Essentials: $69 per month
Pro: $99 per month
Pro Plus Ads: $199 per month
AMZScout: For Quick Insights via Chrome Extension
AMZScout provides valuable product insights with a focus on identifying profitable niches. It provides a comprehensive product database comparable to that offered by its competitors and also a Chrome extension for convenient product research starting off of Amazon search results (the “PRO Extension”). It allows users to scan Amazon for product opportunities and provides potential profit estimates, historical performance trends and so on.
AMZScout stands out with its profitability calculator and niche validation features, helping sellers evaluate a product’s long-term success. It’s especially helpful for sellers looking to minimize risk with accurate product forecasting.
What AMZScout Users are saying (the Reddit Verdict)
Pros: Many users appreciate AMZScout for its user-friendly interface and effective product research capabilities, making it particularly beneficial for both beginners and experienced sellers. Customers have highlighted the value of the Chrome extension for quick insights, as well as the comprehensive training resources and webinars that aid in learning and optimization. The responsive customer support is frequently noted as a significant advantage, helping users resolve issues quickly.
Cons: Conversely, there are notable concerns regarding the reliability of the platform’s data. Some users have reported experiencing technical issues with the Chrome extension, making it difficult to sign in. Several reviews mention contradictions in the visibility and niche scores provided by the tool, leading to frustration and claims of unreliability. Others express disappointment in the overall value for money, stating that the training content was inadequate and that they felt misled about the tool’s capabilities.
AMZScout Pricing
Lifetime: $1,599.99
Yearly: $379.99
Monthly: $49.99
SmartScout: For Arbitrage and Wholesale Sellers
SmartScout is another multi-feature platform that provides insights into Amazon product listings. Its approach however is quite different from Helium 10 and Jungle Scout that offer mostly matching product research tools. SmartScout is particularly useful for wholesalers and arbitrage sellers. Let’s break it down:
SmartScout UPC Scanner
SmartScout makes it easy for Sellers to bulk upload product UPC lists and to map them against existing Amazon listings. This enables you to immediately identify those products on your list with the greatest sales potential. This tool is highly useful for arbitrage traders with access to a wider supplier base.
SmartScout Subcategories
One of the inherent problems with narrowing down your product research is the abundance of product categories available on the e-commerce platform. As mentioned earlier, Amazon boasts some 1m product “niches” and going through them to hunt low-hanging fruits is a complex and time consuming task. What sets SmartScout apart in this arena is its Subcategories tool. It starts with 20 major product categories that can then be further broken down into a granular view that includes some 25,000 subcategories. Think of it as a tool that has mirrored and most importantly organized Amazon products in a folder structure and then allows you to navigate down folder by folder to zero in on your product research – providing you rich sales and performance data every step of the way.
SmartScout Scope
Scope allows you to review the sales performance of other Amazon Sellers. At a brand level, it shows you overall historical sales and also identifies best-selling ASINs, market share and what categories a Seller’s listings fall into. While this information may be useful for some, unless you are desperate to mirror a specific competitors’ strategy, or can supply products of a specific brand that are currently out of stock or do not have any current (or few) active Sellers, the practical benefits of this tool are quite limited.
What SmartScout Users are saying (the Reddit Verdict)
Pros: SmartScout is praised for its specialized approach to Amazon seller analytics, particularly for those focusing on brand and category research. Users appreciate its ability to offer insights into competitor analysis and market share, which is valuable for sellers wanting to fine-tune their strategies. Many customers commend the tool’s data depth, allowing for precise decision-making.
Cons: Some users note that SmartScout’s interface can be complex for newcomers, requiring a deeper learning curve compared to simpler platforms like AMZScout. Additionally, while it excels at brand-level data, the lack of broader functionality, such as robust product research and keyword tracking, has been a drawback for some users. Pricing is also considered somewhat high given its niche focus .
SmartScout Pricing
Basic $29 per month
Essentials $97 per month
Business $187 per month
Keepa: For Basic Amazon Price Tracking
Keepa is a staple for Amazon Sellers. It comes packaged in a convenient Chrome extension that directly integrates into Amazon. It is essentially your go to stock charts application for Amazon product pricing. It provides detailed historical price data for over 3,000 million Amazon products. Keepa’s price history allows sellers to track a product and see how it has performed over time with added functionality for sellers to set up price alerts, track international prices and get notifications on new deals and promotions.
Keepa allows you to optimize your product research by searching for products across different criteria, view best seller lists and merchants by category, and export large data sets all at once.
The main difference from Keepa and other more established Amazon seller tools is that it doesn’t hold your hand as much and just provides raw data. However, if you know what you’re looking for, Keepa will help you harvest a wealth of product data. It’s a must-have for anyone doing retail arbitrage and wholesale as it provides a ton of insights for researching new private label product opportunities.
What Keepa Users are saying (the Reddit Verdict)
Pros: Keepa stands out for its comprehensive Amazon price tracking and historical data, making it a go-to tool for sellers who need detailed insights into product pricing trends. Users love its clean and intuitive interface, as well as its real-time tracking and ability to monitor price changes across different Amazon marketplaces. The tool is also valued for its affordability, particularly for those who only need specific features.
Cons: Some users mention that Keepa’s focus on pricing data makes it less useful for sellers seeking more advanced features like keyword tracking, product research, or competitor analysis. Others have expressed dissatisfaction with its customer service, noting slow responses to support inquiries. Additionally, its learning curve for accessing more advanced data features may be challenging for beginners.
Keepa Pricing
€19/month (roughly $20.50)
Recap: Picking the Right Product Research Tool
Finding the right product for your Amazon FBA business can be challenging, especially if you don’t know where to start or what to analyze. Using Amazon product research tools helps make the process easier, and in turn, allows you to make data-driven decisions around which products to sell to boost your business. We hope that this article has helped you narrow down your choice and select the most appropriate tool for your specific needs. If you found this post useful, also check out our related post on the best Amazon SEO tools and the best Amazon Analytics Tools for 2025.
