The 13 Best Amazon Analytics Tools for Amazon FBA in 2025

To succeed in Amazon FBA—knowing what’s happening with your sales and spotting new market trends fast is key. Amazon Analytics tools are indispensable to businesses as they allow Amazon Sellers to see the bigger picture of their Amazon FBA performance.

With the right tools, you’ll not only identify gaps but strategies to stay ahead and boost profit. In this article, we’ll compare the top analytics tools available for Amazon sellers, covering features, benefits, and pricing to help you find the best option for your business.

With the right tools, you’ll not only identify gaps but strategies to stay ahead and boost profit. In this article, we’ll compare the top analytics tools available for Amazon sellers, covering features, benefits, and pricing to help you find the best option for your business.

TL;DR: The Best Amazon Analytics Tools Ranked

Amazon provides tons of statistics and finding actionable insights in a sea of data is tricky. In addition to that, Amazon analytics span a wide range of areas – from PPC advertising analytics to ecommerce operations and shopper insights. In the table below we cover all these areas.
So keep in mind that our rankings are relative. Even though a specific tool does not rank in a high position, it may in fact best the Analytics tool best suited for your specific needs.

If you find this article useful, also check out our related post on the best Amazon product research tools, the best Amazon PPC Tools and the best Amazon SEO Tools of 2025.

Keep in mind that for different Sellers (i.e many product listings vs few listings) different tools may be optimal! Also, we have developed this ranking specifically with Amazon SEO functionality in mind. Many of the tools listed provide a comprehensive list of other features related to Amazon PPC etc.

Tool	Rank	Price (Monthly Subscription)	Product Research Feature List	Comments
Helium 10	🥇	$29 – $187	Profit Tracker Keyword Tracker Market Tracker Inventory Planning	Helium 10 is the most comprehensive, all encompassing Amazon Analytics Suite in our review.
Jungle Scout	🥈	$49 – $399	Profit Tracker Keyword Tracker Rank Tracker Market Tracker Sales Analytics Inventory Planning	Jungle Scout comes in a close 2nd, offering comprehensive analytics solutions.
Sellerboard	🥉	$19 – $79	Profit Analysis COGS Analysis Product Return Statistics Trend Dashboard Indirect Expense Tracker	Sellerboard provides detailed analytics related to amazon ecommerce operations.
Sellerise	4th	$20 – $300	ABC Analysis Sales and Profit Analysis Profit and Loss Analysis Reimbursements PPC Dashboard Review Dashboard	Sellerise has interesting features, such as segmenting products based on sales performance (ABC Analysis). This helps Seller turn data into insights and into actions!
DataHawk	5th	$250+	Competitive Intelligence Performance Metrics Profitability Analysis Buy Box Analytics Brand Tracking	DataHawk is a convenient tool and automatically syncs Amazon Seller Central data.
Nozzle	6th	Custom	Lifetime Value Customer Acquisition Cost Purchase Analysis Cohort Analysis Purchase Intervals	Real-time analytics tracking and advanced customer analysis beyond standard Amazon Seller Central metrics.
Amalyze	7th	From €39	Keyword Research and Analysis Product Research and Analysis Competitor Insights Product Performance Tracking and Alerts Sales and Profit Analysis	In-Platform product and competitor analysis.
Sellics (Now Perpetua)	8th	From €39	Keyword Research and Analysis Ad Campaign Analysis Competitor Insights	Mostly limnited to Amazon PPC ad campaign analytics and measurement. Very expensive.
ZonGuru	9th	$29 – $49	Sentiment Analysis Brand Tracking Product Research and Analysis Competitor Insights	Solid Anlytics Tools, but lacks the type of ecommerce operations insights other tools feature.
MangeByStats (Now Carbon6)	10th	Custom	FBA Reimbursements Amazon 1P Vendor Recovery Inventory and Demand Planning Operations efficiency management	Strong automated data tracking capabilities. With strong focus on optimizing ecommerce operations. Better suited for larger Sellers.
SellerSonar	11th	From $10 – $40	ASIN Hijacking Monitorin Product Reviews Tracker Buy Box Tracker Product Suppression Tracking	Very unique set of features. Well suited for 3rd party and arbitrage Sellers.
Intenwise	12th	Custom	Data Analytics Cloud Ad Analytics Shopper Insights	Advertising and shopper insights focused solution.
GETIDA	13th	25% of reimbursements	Tons of statistics related to reimbursements, shipment issues, warehousing issues etc.	Focus on operations, recovering lost revenue, Amazon reimbursements, etc.

What is an Amazon Analytics Tool?

Imagine you’ve put significant effort into setting up your Amazon store, but keeping track of your sales, profits, returns, and even Amazon fees feels like an overwhelming task. This is where Amazon analytics tools come in. These tools provide insights into every aspect of your FBA business, allowing you to monitor key metrics from profit and loss to customer returns—all in one place. Think of them as the heartbeat monitor for your Amazon operations, providing you with crucial, real-time information to drive better decision-making and optimize performance.

Why is Amazon Analytics Crucial for FBA Sellers?

Let’s be clear: selling on Amazon without solid analytics is like flying blind. Amazon analytics tools help FBA sellers gain a 360° view of their business, enabling them to make real-time adjustments that optimize operations and performance. 

If you’re still not convinced, here are a few reasons why analytics are crucial for business:

• Profitability Tracking: Keep tabs on your bottom line to ensure you’re making a profit after fees, returns, and advertising expenses.
• Data-Driven Decisions: Make smarter choices about inventory, pricing, and marketing.
• Customer Satisfaction: Understand trends in returns and feedback to maintain high seller ratings.
• Competitive Edge: Analytics tools reveal how your products stack up against competitors, helping you refine your approach to beat the competition.

What Makes a Good Amazon Analytics Tool?

A good Amazon analytics tool should be easy to use, offer reliable data, and provide actionable insights that help you streamline your business. Look for tools that provide:

• Accurate Data: Real-time tracking is crucial to making informed decisions.
• User-Friendly Interface: Clear, accessible dashboards that don’t require a steep learning curve.
• Comprehensive Features: From profit tracking to inventory management, a good tool covers multiple aspects of your business.
• Scalability: Choose tools that grow with your business needs, so you don’t have to switch as your sales increase.

What Essential Business Data and Metrics to Consider?

Amazon analytics tools come with various features tailored to different needs. Here are some essential analytics to help sellers track and optimize their business:

1. Sales Performance Tracking: Easily track revenue, orders, and profit margins.
2. Profitability Metrics: View detailed breakdowns of profits after Amazon fees, shipping, and other costs.
3. Refund and Return Insights: Identify trends in customer returns and address recurring issues.
4. Inventory Management: Receive alerts on low stock, overstocks, and restock recommendations.
5. Advertising Analytics: Integrate with Amazon PPC for detailed insights into ad performance and costs.
6. Historical Data Analysis: Understand sales trends over time to make data-backed decisions.
7. Automated Reporting: Schedule reports to stay updated on daily, weekly, or monthly performance.

Some tools are designed with a broader scope, covering inventory, PPC analytics, and sales trends, while others focus on specific elements like profitability or refund tracking. Whichever you choose, these tools are invaluable in helping sellers assess the health of their business and improve efficiency. We’ll deep-dive into XXX Amazon Analytics tools to help you advance in your FBA game.

Deep-Dive: Game-Changing Amazon Analytics Tools?

Helium 10: All-In-One Analytics for Comprehensive Growth

Helium 10 covers everything from profit tracking to competitor analysis. It’s a versatile tool suite designed to help sellers track, optimize, and scale their FBA business. Known for its extensive features, Helium 10 offers robust insights for serious Amazon sellers.

What Stands Out

• Profits Tracker: Get a pulse on your financial health—monitor sales, revenue, and profit margins in real-time, offering sellers a comprehensive overview of their financial performance, including returns and refund data.
• Keyword Tracker: Keep track of keyword ranking performance over time, helping sellers make data-backed adjustments to maintain visibility and competitiveness.
• Market Tracker: Analyze competitor activity and market trends in real-time, allowing sellers to stay informed about changes in their niche and make timely strategic adjustments.
• Inventory Management: Get restock alerts and demand forecasting tools to ensure optimal inventory levels, helping prevent stockouts and overstock.

What Customers Are Saying

• Pros: Customers appreciate Helium 10’s extensive feature set, such as the Profit Tracker, for delivering actionable insights that boost sales and help them stay on top of business health.
• Cons: Some customers report a learning curve for new users, and others note that Helium 10’s comprehensive toolset may be overkill for beginners or small-scale sellers.

Pricing

• Starter: $39 per month

• Platinum $99 per month
• Diamond $279 per month

Jungle Scout: Powerful Analytics Suite for Amazon Sellers

Jungle Scout is a trusted toolkit for Amazon sellers seeking precise data to refine their business strategies. Known for its robust insights on product trends, competition, and keyword optimization, Jungle Scout is built to support sellers in making proactive, analytics-driven decisions that enhance market positioning and foster sustainable growth.

What Stands Out

• Product Tracker: Track real-time product performance, including daily sales, revenue, and inventory data, allowing sellers to assess trends and evaluate the potential of specific products within the marketplace.
• Opportunity Finder: Discover profitable product niches by analyzing demand, competition, and trends. This tool is especially helpful for sellers looking to enter untapped markets and pinpoint promising opportunities.
• Keyword Scout: Conduct extensive keyword research by examining search volumes, PPC costs, and competitor keywords to optimize product listings and boost organic reach.
• Rank Tracker: Analyze keyword ranking over time to gauge the effectiveness of your listing optimization efforts, allowing for strategic adjustments based on real performance data.
• Sales Analytics: Monitor detailed sales metrics and profit tracking across all SKUs, helping sellers stay informed of profitability and manage expenses accurately.
• Inventory Manager: Simplify stock forecasting with data-driven predictions on how much inventory to order and when.

What Customers Are Saying

• Pros: Customers commend Sales Analytics for simplifying profitability tracking and trend insights. They also praise Inventory Manager for reliably predicting stock needs while Product Tracker is also popular for monitoring competitor sales, helping sellers stay on top.
• Cons: While Jungle Scout is largely praised, some users mention that certain data, like keyword metrics, may occasionally require manual cross-checking for accuracy. Others find the subscription cost high, especially for new sellers, although many acknowledge that the features ultimately deliver solid ROI.

Pricing

• Starter: $49 per month

• Growth Accelerator & CI: $79 per month
• Brand Owner: $399 per month

Sellerboard: Great for Amazon Profitability Analysis

Sellerboard is a powerful Amazon analytics tool tailored specifically to profit analytics, offering clear and detailed insights into your FBA business’s financial health. From tracking profitability and expenses to managing refunds and inventory costs, Sellerboard is ideal for Amazon sellers focused on maximizing profitability with real-time financial clarity.

What Stands Out

• Profit Analytics: Benefit from real-time calculations that include all relevant expenses such as Amazon fees, cost of goods sold (COGS), and advertising costs. This feature equips you with a clear understanding of your profit margins, allowing for strategic adjustments.
• COGS Management: Effectively manage your COGS by tracking changes over time and across different batches or marketplaces. This ensures precision in your financial calculations, even as your COGS vary.
• Returns Statistics: Gain insights into your refund processes with a detailed analysis of all associated costs. This includes the amounts refunded, various FBA fees, and losses from unsellable returns, enabling you to minimize losses and improve your return management.
• Trend Dashboard: Stay ahead of market changes with a visual overview of key performance indicators. This feature helps you identify emerging trends and potential threats, allowing for proactive decision-making.
• Indirect Expenses Tracking: Monitor your indirect costs seamlessly by categorizing both recurring and one-time expenses, like rent and service fees. This capability aids in accurately calculating your net profit by properly amortizing these expenses.

What Customers Are Saying

• Pros: Users commend Sellerboard for its detailed profit analytics and comprehensive expense management features, which enhance their understanding of financial performance. The Refund Management feature is particularly popular, with customers noting the ease of recovering lost inventory funds.
• Cons: Some feedback highlights that the user interface could benefit from simplification, particularly for newcomers to analytics tools.

Pricing

• Standard: $19 /mo
• Professional: $29 /mo
• Business: $39 /mo
• Enterprise: $79 /mo

They also offer a two-month free trial to get you started.

Sellerise: Advanced Product Segmentation (A-B-C) and AI Assistance

Built by eight-figure seller Dima Kubrak, Sellerise offers in-depth analytics geared towards profitability optimization and operational efficiency. This platform consolidates critical metrics to help FBA sellers make strategic decisions that boost growth and maintain profitability.

What Stands Out

• ABC Analysis: Forecast future sales and identify high-performing products with ABC Analysis. By evaluating product contributions to profit, this tool aids in smart inventory planning, focusing on profitable items and pinpointing areas for growth.
• Sales and Profit: Track all your sales metrics—from orders to PPC and promotions—in a centralized dashboard. With real-time data and calculated figures, it simplifies business monitoring and eliminates manual calculations.
• Profit & Loss: View detailed profit and loss reports over any time period. The tool breaks down net profit, margin, and ROI, helping you assess your financial performance comprehensively across various timeframes.
• Reimbursements: Recover lost revenue through Sellerise’s FBA Reimbursement Tool, which identifies missed reimbursement opportunities for damaged or lost inventory, ensuring you recover owed funds without manual tracking.
• PPC Dashboard: Gain an in-depth look at your PPC metrics with a user-friendly dashboard that visualizes campaign performance, making it easy to track, optimize, and scale ad campaigns effectively.
• Review Dashboard: Get a holistic overview of customer reviews, including review ratings, conversion rates, and negative feedback removal options. This comprehensive dashboard centralizes review insights, allowing you to monitor and elevate your brand’s review strategy with ease.

What Customers Are Saying

• Pros: Customers often highlight Sellerise’s interface, ease of use, and detailed profit tracking, especially praising its detailed insights into COGS management and PPC optimization for improving business clarity.
• Cons: Some users mention a desire for deeper integrations beyond Amazon, which could broaden Sellerise’s utility for those managing multi-channel operations.

Pricing

• Starter $19.99 per month
• Growing $39.99 per month
• Advanced $99.99 per month
• Pro-Seller $299.99 per month

DataHawk: Sales and SEO Analytics for Growth

With DataHawk, sellers access analytics on both sales and search engine optimization performance. This tool’s Amazon-specific SEO metrics give insights into keywords, rankings, and competitor trends, making it useful for growth-focused sellers.

What Stands Out (Solutions)

Analyze

• Competitive Intelligence: Track competitor performance with data on brands, products, categories, and keywords to stay informed on market dynamics.
• Performance Metrics: Get a comprehensive view of internal metrics, highlighting areas for improvement and supporting data-driven growth.

Optimize

• Boost Sales: Leverage insights to refine strategies and increase product visibility and sales.
• Enhance Profitability: Identify adjustments to reduce costs and maximize profitability across your listings.

Convert

• Buy Box Management: Improve your chances of winning the buy box through strategic analysis of pricing, inventory, and competitive factors.

Retain

• Brand Protection: Monitor customer feedback to manage and protect your brand’s image.

What Stands Out (Platform)

Capabilities:

• Automated Data Collection: DataHawk automates data extraction, ensuring up-to-date, accurate information for businesses.
• Composable Analytics & API: The API allows custom integrations, so users can incorporate DataHawk’s analytics into their unique business workflows.
• AI-Powered Productivity: Leveraging AI, the platform provides insights and pattern recognition that enhance strategic decision-making.

What Customers Are Saying

• Pros: Customers appreciate DataHawk’s user-friendly interface and the depth of data available, especially when analyzing competitor movements and tracking keyword performance.
• Cons: Some users find the initial learning curve steep, as the platform is data-dense, which may require more onboarding time.

Pricing

DataHawk follows a custom pricing model, tailored to each Amazon seller’s business size and needs—there is no public pricing available. Their model includes two main components: a platform fee (based on your Amazon sales volume) and a credits fee (based on the number of keywords, products, and categories tracked). 

Nozzle: Real-Time Data for Amazon Sellers

Nozzle.ai is a popular e-commerce analytics tool for Amazon sellers with real-time data tracking. It provides in-depth market and customer analytics all on one page to help sellers quickly analyze metrics and glean insights to help them improve business and grow profits on Amazon. 

What Stands Out:

• Lifetime Value: Understand your average profit per customer and identify your breakeven ACoS.
• Customer Acquisition Cost: Reduce spending and boost customer retention, ensuring more efficient ad expenditure.
• Purchase Analysis: Understand your customers’ purchase journeys to enhance cross-selling strategies using the Purchase Analysis dashboard.
• Cohort Analysis: Explore customer behaviors over time to inform your ad strategies.
• Performance Summary: Access a consolidated report of vital metrics, including sales and customer behavior.
• Purchase Intervals: Determine optimal retargeting windows by predicting future customer purchasing behavior.

What Customers Are Saying

• Pros: Users appreciate the clarity and depth of insights provided, particularly around customer lifetime value and purchase analytics, which help in crafting effective marketing strategies.
• Cons: Some find that while Nozzle offers powerful features, the breadth of data can be overwhelming for those new to analytics.

Pricing: starts at $200/month with total annual sales under $1m

AMALYZE: Amazon Product Performance Analysis and Ad Analytics

AMALYZE equips Amazon sellers with advanced analytics tools to enhance listing performance, keyword visibility, and profitability. This platform provides a comprehensive suite of features tailored to help sellers navigate competitive dynamics, streamline inventory management, and grow sales with actionable insights.

What Stands Out (Shield 1: Foundational Tools for Amazon Optimization)

• Keyword Research & Analysis: Access a vast keyword database to discover and track high-traffic terms, optimizing listings for better visibility.
• Product Research, Analysis & Surveillance: Gain insights into market trends and product demand, monitoring ASIN performance to identify opportunities.
• Competitor Insights: Track competitor metrics like sales estimates and keyword rankings to adapt strategies effectively.

What Stands Out (Shield 2: Advanced Analytics and Business Intelligence)

• Advanced Keyword Analytics: Delve into historical keyword trends and seasonal performance for strategic planning.
• Product Performance Tracking & Alerts: Receive real-time alerts on sales velocity and stock changes, helping maintain optimal inventory health.
• Sales & Profit Analytics: Visualize revenue, costs, and profit margins by SKU for effective financial management.

What Customers Are Saying

• Pros: Users value the depth of keyword insights and competitor analysis, especially the Reverse ASIN search tool for its strategic advantages. Many have noted that these features are essential for achieving and maintaining competitive positioning on Amazon.
• Cons: Some customers report that the platform’s interface can feel complex, especially for new users, and find that the data abundance can be overwhelming.

Pricing: Starts at €39 per month with a free trial for customers to explore the platform without commitment.

Sellics (Now Perpetua): For PPC Ad Analytics

Perpetua is an advanced advertising platform designed for Amazon sellers, enhancing ad performance through automation and data-driven insights. The acquisition of Sellics enhances Perpetua’s capabilities, offering a suite of tools that cover everything from keyword tracking to review management, all within a single platform. This integration makes this platform a comprehensive tool for sellers seeking effective analytics and advertising solutions.

What Stands Out

• Real-Time Analytics: Sellers gain access to real-time performance metrics, enabling them to make data-driven decisions quickly. The analytics dashboard provides insights into key performance indicators, including sales, impressions, and ACoS.
• Campaign Management: Manage multiple campaigns effortlessly with Perpetua’s intuitive interface. Sellers can set goals, track progress, and adjust strategies based on comprehensive performance data.
• Keyword Research & Targeting: Perpetua offers robust tools for keyword research, allowing sellers to identify high-performing keywords and optimize their listings for improved visibility and conversions.
• Competitor Insights: Understand the competitive landscape with detailed analysis of competitors’ advertising strategies, enabling sellers to identify opportunities and refine their own approaches.

What Customers Are Saying

• Pros: Users appreciate the intuitive design and powerful automation features, highlighting how the platform simplifies ad management and improves campaign performance.
• Cons: Some customers have mentioned that the depth of features can be overwhelming at first and the pricing is considerably steep.

Pricing: starts at $695 per month

ZonGuru: Streamlined Analytics for Business Scaling

ZonGuru is ideal for Amazon sellers seeking an intuitive, full-spectrum solution with robust analytics, tracking everything from sales volume to refund rates. It’s easy-to-use dashboard syncs with Amazon for real-time insights, and it offers a free trial so sellers can test its features. Its tools are designed to simplify daily tasks, making it a strong choice for small to mid-sized brands aiming to scale.

What Stands Out

• Sales Spy: Track real-time competitor sales and pricing trends, offering insights into the revenue potential and market share of comparable products. This tool gives sellers an analytical advantage by enabling strategic pricing and positioning.
• Love-Hate: Gain sentiment insights from customer reviews, identifying patterns in positive and negative feedback to refine product features, enhance listing descriptions, and respond effectively to market needs.
• IP Monitor: A data-driven brand monitoring tool that identifies unauthorized sellers and listing hijackings. Sellers can stay informed with analytics on potential infringements, protecting brand reputation and ensuring revenue retention.
• Listing Optimizer: Optimize your Amazon listings using analytics-based testing of keywords, bullet points, and imagery, designed to improve click-through rates and conversions by refining elements that drive customer engagement.
• Email Automator: Improve customer engagement and feedback through analytics-informed email automation, optimizing timing and messaging to enhance review generation and customer loyalty.
• Easy Source: An analytics-integrated sourcing tool, connecting sellers with vetted suppliers and providing data on supplier quality and reliability—critical for maintaining consistent product standards.

What Customers Are Saying

• Pros: Customers praise their data accuracy and frequent updates, which enable strategic decisions. Many users appreciate the Product Tracker and Sale Spy tools for real-time demand and profitability insights, along with a centralized Business Dashboard for monitoring sales and market trends.
• Cons: Some customers feel the sentiment analysis could offer more depth, and a few find premium features slightly out of reach on lower-tier plans. ZonGuru’s analytics are also limited to the Amazon ecosystem, which restricts broader e-commerce applicability.

Pricing

• Researcher: $29 per month
• Seller: $49 per month

ManageByStats (Now Carbon6): For Automated Data Tracking

ManageByStats (MBS), now integrated into the Carbon6 ecosystem, is a comprehensive analytics and management suite designed specifically for Amazon sellers. It features automated sales tracking, profit calculations, and inventory alerts to streamline operations. In addition, Carbon6 offers a suite of powerful tools—including Seller Investigators, D8aDriven, and SoStocked—that provide advanced analytics and data visualization, empowering sellers to gain quick insights and effectively scale their businesses.

What Stands Out

• Seller Investigators (FBA Reimbursements): Manage and file FBA reimbursement claims through the platform’s refund search engine, ensuring maximum recovery of funds. Includes alerts for discrepancies and an automated packing list generator.
• ChargeGuard (Amazon 1P Vendor Recovery): Streamlines the recovery process for Amazon 1P vendor disputes with automated accounting solutions.
• SoStocked (Inventory and Demand Planning): Forecast inventory demand based on past sales, seasonality, and sales spikes to avoid stockouts and optimize order timing.
• D8aDriven (Operations & Insights): Get automated reporting and actionable insights to improve operational efficiency.
• ManageByStats: Consolidated data for managing and scaling your Amazon business all in one place.

What Customers Are Saying

• Pros: Customers appreciate the comprehensive nature of the customer and inventory management features, describing MBS as essential for scaling and maintaining organized data on Amazon.
• Cons: Some customers note a learning curve when navigating MBS’s extensive feature set, though Carbon6 offers support to help new users smoothly onboard their platform.

Pricing: Many of these tools feature tiered pricing models that can vary significantly. In most cases, pricing details are not readily available and require consultation with their sales teams for tailored quotations. Notably, ManageByStats currently offers a free plan.

SellerSonar: All-In-One Monitoring

SellerSonar is a comprehensive Amazon tool that provides many of the features found in other all-in-one software solutions. This tool stands out as the go-to operations tool to help you with your entire Amazon FBA business from product research, keyword monitoring, track product ranking, estimate profit margins, spy on competitors, monitor reviews and stay alerts on any changes to your product listing—protecting sellers from potential threats. 

What Stands Out

1. Hijacking Alerts: Monitor your listings 24/7 for unauthorized sellers and receive instant alerts to take action against hijacking.
2. Product Reviews Tracker: Detect and report fake reviews to maintain your reputation and manage customer feedback effectively.
3. BSR and Buy Box Tracker: Get real-time notifications on Buy Box status and analyze competitors’ performance to optimize your sales strategy.
4. Product Suppression Alerts: Automatically track ASINs and receive immediate notifications if Amazon suppresses your listings, allowing for quick fixes.

What Customers Are Saying

• Pros: Users appreciate SellerSonar for its proactive hijacking alerts and comprehensive review tracking, noting it effectively protects their listings and reputation.
• Cons: Some customers mention occasional delays in notifications and express a desire for additional customization in alerts.

Pricing:

• Basic $9.98/mo
• Pro $19.98/mo
• Premium $39.98/mo

Intentwise: Advertising Analytics

Intentwise is a comprehensive Amazon advertising analytics and optimization platform designed to help brands enhance their advertising performance on the marketplace. With its data-driven insights and automation tools, Intentwise aims to simplify campaign management, optimize ad spend, and drive sales growth. The platform offers features like keyword tracking, bid management, and campaign performance analytics, enabling sellers to make informed decisions for their Amazon advertising strategies.

What Stands Out

• Analytics Cloud: Automate data aggregation and organization, which runs in the background to help you stay on top of essential insights.
• Ad Optimizer: Simplify ad performance troubleshooting and adjust strategies based on data for optimized campaign effectiveness.
• Explore: Access detailed insights into shopper behavior and discover unique paths your competitors might miss in their marketing approach.

What Customers Are Saying

• Pros: Customers appreciate Intentwise’s user-friendly interface and powerful analytics, noting significant improvements in their ad performance and efficiency in managing campaigns.
• Cons: Some customers report challenges with customer support responsiveness and wish for more integration options with other tools they use in their marketing stack.

Pricing

Intentwise offers tiered pricing models that vary based on the features and level of service. Specific pricing details are often provided upon consultation with their sales team to tailor plans to individual business needs.

GETIDA: Recovering Lost Revenue and Reimbursements

GETIDA (Get Intelligent Data Analytics) specializes in helping Amazon sellers recover lost revenue by auditing their accounts for discrepancies such as inventory mismanagement, shipping errors, damaged goods, and refunds. Estimates show that Amazon sellers can lose anywhere from 1–3% of their annual revenue due to FBA-related discrepancies and this tool helps file claims on behalf of sellers to ensure recovery of lost or inconsistent costs.

What They Audit

• Disposed Inventory: Instances where sellable items were mistakenly disposed of in Amazon’s Fulfillment Center.
• Lost Warehouse: Situations where inventory has gone missing, been delayed for reviews, misallocated to incorrect bins, or incorrectly received at the Fulfillment Center.
• Damaged Inbound: Claims for items that were damaged during transit by Amazon Partnered Carriers or while in the warehouse.
• Inbound Shipments: Cases where shipments from the seller’s warehouse were only partially received at the destination warehouse.
• Inbound Retro: Resubmission of a previously denied inbound claim, reopened by GETIDA to seek potential recoveries.
• Lost Removal Orders: When inventory requested for removal from FBA does not arrive in full at the seller’s designated location.
• Canceled Shipping Costs: Situations where shipping fees were paid for inbound shipments but not utilized.
• Pick & Pack Overcharge Fees: Discrepancies arising from differences between the seller’s product measurements and Amazon’s records, or inconsistencies in the fees charged.
• Wrong FNSKU Returns: Reimbursements from Amazon for products returned due to being misidentified with an incorrect FNSKU.
• Lost in Transit: Claims for units that were lost or unaccounted for during transfer between FBA warehouses.

What Customers Are Saying

• Pros: Getida’s onboarding is praised for being user-friendly, and many customers report significant reimbursement recoveries for lost or damaged inventory, often exceeding expectations.
• Cons: Some users experience inconsistent communication on complex issues, with delays reported in responses, and variability in support quality can affect service reliability.

Pricing: free to sign up, 25% fee on all successful reimbursements.

Recap: Picking the Right Amazon Analytics Tool

Analytics tools are indispensable for Amazon sellers aiming to maintain a competitive edge with  data-driven decisions. While no single tool fits every business, the right choice depends on your unique needs and business goals. Whether you need all-in-one analytics, financial tracking, or competitor insights, there’s a tool out there to support your Amazon journey.

For example, startups might prioritize straightforward, cost-effective options that focus on basic sales insights and keyword tracking. In contrast, established brands often need comprehensive tools with advanced ad automation, detailed profitability metrics, and competitor intelligence to optimize performance at scale.

Ultimately, the ideal tool is one that aligns with your goals and provides clear, actionable insights. Whether you’re scaling up or refining your strategy, leveraging these analytics tools can be a step towards transforming your presence and profitability in Amazon’s dynamic marketplace.