Amazon Seller Central gives you the ability to create
In this post, we’ll walk you through creating
Learn more about the different promotions available to sellers in Seller Central.
Step-by-Step Guide to Creating Single Use Amazon Promo Codes
- First, log in to Seller Central
- From the Advertising menu, click Promotions.
- Then, in the ‘Create a Promotion’ tab, click ‘Create’ under ‘Percentage Off’
- For ‘Step 1: Conditions’
- keep ‘Buyer Purchases’ set to ‘At least this quantity of items’ and keep the
quantityof items at 1.
- For ‘Purchased items’ select the product which you want to run the promotion for.
- In the “Buyer gets’ condition, put in the discount percentage you want to offer (Percent off in $ is no longer available). This will vary depending on your goals. Campaigns with higher discounts will likely result in higher conversion rates, although we’ve found that a drop-off occurs after 75%-off. And discounts of 50% + won’t be able to get Verified Purchase reviews.
- Leave ‘Applies to’ as ‘Purchased items’ and don’t worry about the Advanced Options.
- keep ‘Buyer Purchases’ set to ‘At least this quantity of items’ and keep the
- For ‘Step 2: Scheduling’
- Choose a Start Date that is at least 4 hours in advance. Keep in mind that the time is set in Pacific time. And you may need to change the date if the current time is past 8:00 pm Pacific.
- Choose an End Date that lines up with when you want your promotion to end. Long enough to gain traction, but short enough to provide urgency. Something between 1 and 3 weeks from the Start Date usually works well.
- Give the ‘Internal Description’ a name that will help you keep track of the campaign. For example, including the product name & the discount percentage.
- Don’t change the Tracking ID
- Under ‘Step 3: Additional Options’
- Beside ‘Claim Code’ select ‘Single-use’
- Make sure that the box beside ‘One redemption per customer’ is checked.
- Set your “Claim Code Combinability” preference (as we’ll explain below).
- Then click, ‘Review’.
- Double-check that the promotion is set up as you want it.
- ‘At least this quantity of items’ is 1
- ‘Buyer gets’ the ‘Percent off’ that you planned to offer.
- Claim Code is ‘Single-use claim code required.’
- ‘One redemption per customer’ is ‘Yes.’
- Click ‘Submit’ and a message that reads ‘Your promotion has been created’ should appear.
- Then click ‘View or modify your promotion.’
- Next, click ‘Manage claim codes
- Then enter a Group Name. Use the same name you used for the Internal Description.
- Enter the number of codes you wish to create. It should be enough to last the duration of your campaign.
- Click ‘Create’ and the claim code group will begin processing.
- Wait until the Status changes from ‘In Progress’ to ‘Ready’ and then click ‘Download’
- If the Downloaded file is in .zip form, open and unzip it.
- Otherwise, upload the file into your coupon delivery tool or save the file in a location you will remember for use later.
Claim Code Combinability
It’s important to understand Claim Code Combinability settings. Making a mistake here could cost you a lot of sales, and a lot of profit.
You’ll have two options:
These options relate to how your
As an example, you might have a single use code for 30% off, a multi use code for 50% off, and a code for free shipping.
Preferential means a customer will only be able to redeem one promo code. They can add more than one to their purchase, but only the promotion with the highest value will be applied.
In our example, only the 50% off code will be added.
Unrestricted means there are no restrictions. Customers can use as many active promotions as you have going. In our example, someone could theoretically get your product for 100% off (free).
For this reason, it’s quite risky to set your claim code combinability setting to unrestricted.
Amazon used to offer an Exclusive option as well for claim code combinability. Meaning the promotion couldn’t be combined with any others. This has been removed, leaving only Preferential and Unrestricted.
Can Customers Combine Promo Codes and Amazon Coupons?
It’s important to note that claim code combinability will only affect promo codes. If you have a coupon on your listing, there’s nothing to stop customers from using this, in combination with your promo code.
So if you have a 10% coupon on your listing, and give out a 90%-off promo code, customers will be able to get your product for free.
With no clear way to prevent these from being combined, the best advice is to turn off any Amazon coupon promotions if you plan to run high-value promo code campaigns.
When to Use Single Use Promo Codes
There are two different promo code types you can create on Amazon – single use, and “group” codes, which can be used multiple times.
Different situations and promotions call for different promo code types. Single use codes are good for protecting against abuse, but group codes are good if you just want to encourage as many uses of the code (and thus sales) as possible.
Go with single use codes if:
- You’re running a large promotion, that you don’t want shared all over the internet/social media
- You want to offer discount codes specifically as an incentive (such as to collect emails)
- You’re offering discounts to an individual customer, or a small group of customers
Go with group codes if:
- Your discount code is low enough that you’re making a profit off each sale
- You want as many people to redeem the code as possible (such as with a seasonal promotion like Black Friday, Prime Day or Christmas)
- You need to clear a lot of stock (for example, if you’re about to close your listing, or want to avoid long-term storage fees)
Whether you want to run promotions with group codes or single-use codes, LandingCube works with both 🙂
How to Automatically deliver single use promotion codes
Single-use promo codes are a great way to protect your inventory. But the problem comes when you have to allocate and distribute each unique code.
If you try to do this manually, one of two things will happen. Either you’ll take hours sorting codes, sending them out, and tracking which ones have been allocated.
Or you’ll mess up and accidentally send the same code to multiple people, resulting in unhappy customers.
To avoid these issues, use LandingCube promotional landing pages.
Our tool was first designed as a way to make it easier for Amazon sellers to run discount campaigns, with single-use promo codes.
We’ve since evolved and added more ways to run promotions and launch products – but single-use promo code delivery is still at the heart of our product.
Our landing page tool can automatically send single-use codes to your customers when they enter their email on your landing page, or just hit a button to request a code.
Our software gives a fresh code every time, so there’s no need to worry about accidentally giving out duplicate codes.
How to Upload Single-Use Promo Codes into Your Amazon Landing Page.
- From your LandingCube dashboard, hit “New Campaign”, and choose “Promo Landing Page”
- Choose a start date & end date that matches the timeframe of the promotion you made in Amazon Seller Central
- Build your landing page – fill in the basics, customize your design, and make sure to integrate your Email Marketing Tool.
- When you get to the “Publish” section, select Single Use Promo Codes as the Promo Code Type, and upload your promo code file from Seller Central.
- If you want to limit how many promo codes can be given out per day, set this under “Daily promo code limit”.
This is by far the easiest way to run discount code promotions, and protect against codes getting shared, or unscrupulous buyers buying up all your stock.
LandingCube also features Messenger bots that do the same thing – distributing unique promo codes – only through Facebook Messenger, instead of a landing page.
For further reading, check out these guides:
- How to Boost Sales on Amazon
- How to Rank Higher on Amazon
- Facebook Ads for Amazon Products
- Amazon Promotions Tools & Tactics
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