We’re happy to announce that LandingCube has just released an exciting new update! We’ve added a Facebook Messenger integration to our platform, which allows you to run promotional campaigns with Messenger bots.
Messenger is an under-utilized form of online marketing, which offers new opportunities for how brands can connect and engage with their customers. If you want to be at the front of the new wave, Messenger is for you.
There is generally less friction with Messenger, compared to other marketing channels. Just about everyone is on Facebook every day. Additionally, since most brands advertise on Facebook already, it’s beneficial to keep your marketing funnel on the same platform.
Messenger offers the potential for much better engagement than email, the closest alternative. Open rates for email average around 20%, while click-through-rates (CTR) are around 2%. Messenger, on the other hand, offers 80% open rates and 20% CTR on average.
All this makes it easier for you to get your customers to click through and buy on Amazon. And in the process, you will be building a list of customers on Messenger, which you can use to send out future promotions, review requests and more. It’s another way to build a powerful audience, that can be used to separate your business from all the competition on Amazon.
LandingCube’s Messenger Solution
This is a Facebook Ad with a call-to-action that opens a Messenger conversation with your customer. LandingCube lets you set up a coupon claim sequence that will send out single-use codes to people who click on your ad.
All you have to do is copy and paste a piece of code into Facebook Ads Manager, and our bot will run through your ad.
LandingCube’s Messenger tool is also set up to integrate with ManyChat. The integration lets you tag users who claimed a coupon, or who interacted with your bot but were unable to claim a coupon. Doing so allows you to segment your Messenger subscribers for an easier time organizing and developing flows.
There are many ways to maximize your customer lifetime value by following up with ManyChat flows. Examples may be cross-sells, up-sells, or automated re-order reminders (for consumable products).
Which Type of Chatbot Is Right For Me?
Marketing is all about testing and finding out what works. The same is true here. Take the Messenger chatbots for a run, and observe the results. You may just find your conversions go up significantly by adding a new tool to your marketing toolbox.
A Click-to-Messenger campaign may be better suited for warmer audiences, as you have less space to advertise your product, but the sales funnel is significantly more streamlined. Because of the lower friction, Click-to-Messenger ads can work great for product launches and high-value discount campaigns.
Try LandingCube – FREE!
Our Messenger integration is built from the ground up, for Amazon sellers looking to boost sales and build an audience. These are powerful tools to help you take control of your rankings and build a strong, defensible brand on Amazon.
You can try LandingCube, complete with our powerful Messenger features, for free on a 21-day trial. Whether you’re looking to build an audience, launch products and get reviews, or maximize your products’ visibility, LandingCube – and Facebook Messenger – can help you achieve your goals.
Amazon sellers around the world have chosen to use LandingCube to grow their business and build their brand. Join them today, and take your Amazon business to the top.