Top 5 Amazon URL Shorteners (Quick, Easy, and Effective)

In the digital marketplace, where sharing and promoting products can make a significant difference in visibility and sales, the way you share an item on Amazon matters greatly.

Long, cumbersome URLs can be off-putting to potential customers and may significantly reduce the likelihood of clicks. This is where the magic of Amazon URL shorteners comes into play, offering a sleek and efficient way to share your products on various platforms.

There are many Amazon affiliate link shorteners out there designed to condense long, confusing links into more user-friendly versions. These tools are essential for marketing both on and off the Amazon platform.

In this article, we’ll cover the 5 best Amazon URL shorteners and why you should use one. If you’re new to the concept of using of an Amazon link shortener, already using one, or you just want to share an item on Amazon with friends, we’ll cover everything for you here.

TL;DR – Top 5 Best Amazon URL Shorteners

  • LandingCube
  • Bitly
  • TinyURL
  • Rebrandly
  • Shorte.st

What is an Amazon Shortlink?

Simply put, Amazon shortlinks streamline the process of sharing products found on Amazon. An effective Amazon link shortener takes a long, cumbersome link and turns it into a manageable link that is easy to share and increases engagement and clicks.

It is exactly what it sounds like: a shortened version of a standard Amazon product link. 

So, why do Amazon links have all of that nonsense attached to them in first place? They include parameters and identifiers that Amazon uses for internal tracking and analytics. Amazon links need those things to provide you with robust data for streamlining your business. 

There’s a way to have your cake and eat it too with and Amazon URL shortener. It will not only improve your click-through rates, but it will also support your brand by allowing for customization.

Since Amazon shortlinks maintain the integrity of the aforementioned parameters and tracking information, this is a win-win.

5 Best Amazon URL Shorteners

So, you’re ready to optimize your links for better visibility and engagement. Choose the right Amazon URL shortener is a bit of an undertaking, so we’ve narrowed it down to the top 5 tools that stand out for features, benefits, and ease of use:

1. LandingCube: A Robust Tool for Amazon Sellers

LandingCube caters specifically to Amazon sellers, offering branded short links with retargeting pixels and Amazon Attribution integration in just one click. Its platform is designed to create short, memorable, and shareable links, boosting click-through rates.

Features like custom domains, detailed analytics, and a comprehensive link management platform make LandingCube an invaluable asset for sellers looking to enhance their marketing strategy and drive substantial traffic to their Amazon listings.

2. Bitly: Versatile and Widely Used

If you’ve been online for a while, then you’ve probably seen Bitly links before. Bitly is well-known and widely used in the URL shortening space. Packed with features and it’s reliability, make Bitly a solid choice for your links. 

While it’s not specifically build for Amazon only, it creates easy-to-share links and tracks them through a nice analytics dashboard that give you deep insights into your link performance. All of this makes Bitly a favorite among online marketers.

3. TinyURL: Simple and Straightforward

Are you looking for less frills and more ease of use? TinyURL is the answer. If your goal is to create Amazon shortlinks without the hoopla, TinyURL will get the job done.

You should only use TinyURL if you don’t need advanced features like analytics or custom branding. Otherwise, it’s a reliable choice.

4. Rebrandly: Focus on Branding

If branding is your jam, then Rebrandly’s branding emphasis will dazzle you. Rebrandly allows users to create custom shortened links using your own domain name. 

Rebrandly helps maintain consistency across your brand and pairs that with analytics. It’s a powerful tool if you are brand-focused.

5. Short.io: Custom Domain Short Links

Short.io distinguishes itself by offering personalized, fully branded short URLs that can be used with your own domain. Short.io is trusted worldwide by brands like Panasonic, Ikea, and Universal Music Group.

Its platform provides advanced features such as clickstream and detailed statistics, multiple custom domains, and team roles, making Short.io essential for businesses seeking to enhance brand recognition and engage new audiences through efficient link shortening and management.

Why You Should Be Using A URL Shortener

Tell me which looks better?

This:

https://www.amazon.com/Binoculars-Watching-Binocular-Hunting-Astronomy/dp/B0833P83NP/?_encoding=UTF8&pd_rd_w=IuMNC&pf_rd_p=fa75774a-1c0c-4996-b848-2ed25495c87c&pf_rd_r=JFN9DPX4Z5MGCQ8TBEFS&pd_rd_r=95006fa3-6317-4e41-87e7-37a2f96dafd4&pd_rd_wg=KDtq8&ref_=pd_gw_sbe_vws

Or this:

https://lncb.me/hunting-binoculars/

Both links go to the same place. But one is significantly easier on the eye, and will attract a lot more clicks, than the other.

If you’re sharing or promoting links for your Amazon product, your goal is to get as many people clicking it as possible. So it’s in your best interest to make it easy with a short link.

That’s where an Amazon URL shortener helps you. Whether it’s a link in an email, on social media, or on your product insert, you should be mindful of the exact URL you’re putting out there, if you’re actually interested in getting results.

An Amazon link shortener tool can help you in a multitude of other ways. From allowing you to retarget link clicks, to integrating with analytics tools.

Read on for 7 key benefits you get from using LandingCube’s Amazon URL shortener to create branded, powerful short URLs.

Shorten Amazon Links for Ease of Use

Amazon links have all kinds of details included in the URL. These are important to Amazon internally – they let them know when a person clicked the link, how they clicked it (from the search results, from an ad, or from recommended products, for example), and allow them to provide detailed analytics to sellers.

But from the point of view of a customer, this all looks like spam. You’re going to get more clicks on a simple short URL than one with a ton of extra details, as it seems safer.

And while you might get 20-30% more clicks from a short URL vs the full, untouched URL, you can multiply that by 1000 if it’s a link people need to type in.

Let’s say you put a link on your product insert, or in a YouTube video. People can’t just follow this link with one click. They need to actually type it into their browser.

If this is a long, 100 character URL, no one’s going to do it.

But if it’s a simple, short link that takes just a few seconds to type, it’s a completely different story.

Short links also help you on social media, where you’ve often got a character limit to worry about. Do you want to use up that whole limit on ugly URL parameters? Or put these characters towards communicating your brand’s message instead?

Create Branded URLs

Another benefit of an Amazon link shortener is the ability to create your own branded URLs.

If you’re doing a lot of marketing outside Amazon, this is a must.

For one, it allows you to build your own brand, rather than Amazon’s. Each time you share a link that starts with “amazon.com”, you’re telling people “this is an Amazon product”.

What you really want is people to remember your brand. Brand recognition is huge, especially in a competitive environment like Amazon.

Branded URLs also convey trust better, and thus attract more clicks. Data shows that branded links generate 34-39% more clicks than generic URLs.

Link Management

Another key part of a link shortener is the ability to manage your links from one dashboard.

Link management is the process of organizing, editing and controlling the links you share. This is important for collaboration, controlling your brand image, and more.

You might be sharing links to your product, or to a promotional landing page, on multiple platforms. A link management system lets you see which URLs were shared on which platforms, and which attract the most clicks.

RANK LIKE THE PROS

Discover a better way to rank products from external traffic, like Facebook, Google and TikTok, with LandingCube promo pages.

Try it free for 21 days.

You can also edit or delete these links at any point. For example, if you’re running a promotion that has just expired.

It also makes it super easy to create unique short URLs for different publishers or influencer partners, so you can craft a custom offer for their audience, or track clicks in order to pay out commissions.

Tracking & Analytics

There’s a saying I like. It goes, “what gets measured gets managed”.

If you’re not measuring the performance of your marketing campaigns, you’re not managing them.

If you’re not managing your campaigns, you’re leaving it up to dumb luck whether they are successful or not.

It’s a MUST to track and analyze the links you share to your product. You want to know which channels you’re getting your traffic from, and which audiences respond best to your marketing efforts.

That lets you put more resources into channels that work, or dedicate time to fix those that don’t.

You can only do this with an Amazon URL shortener, that allows you to gather data on your links. Even better if you integrate your URL with tools like the Facebook Pixel and Google Analytics, which offer many more details than simply the number of clicks.

Retargeting

Everyone in online marketing should know about retargeting.

Retargeting is when you market towards people who have taken specific actions, such as having clicked a specific link.

The idea is that, having taken this action, they’ve already shown interest in your brand or your offer. Thus, your chances of getting a conversion are better if you target ads towards these people, rather than taking a stab in the dark with a cold audience.

With an Amazon link shortener you can retarget link clicks, by adding the Facebook Pixel or other tracking code to your links. As a result, you’ll be able to set up custom retargeting audiences that increase your paid ads’ ROI exponentially.

Integrating with Amazon Attribution

The Facebook Pixel and Google Analytics can only track so far. If you want to track data for your links right through to Amazon – such as to see how many people purchased your product or added it to their cart – you’ll need to use Amazon Attribution.

You can create Attribution links on their own in your Amazon Advertising Console, however these won’t be able to be integrated with the Facebook Pixel, and are long and unsightly. The best solution is to use a link shortener.

LandingCube’s Amazon URL shortener features a one-click integration with Amazon Attribution. You can connect with your Amazon account to create attribution tagged links right in your LandingCube account, then shorten them and add additional tracking code (i.e. the Pixel).

This lets you track and measure your traffic from start to finish – from a click on social media, right through to the purchase on Amazon.

Learn more about Amazon Attribution, including the benefits, eligibility requirements, and how to access it:

Amazon Attribution: Amazon Seller Analytics Tool

Amazon Attribution also allows eligible, brand-registered sellers to benefit from the Brand Referral Bonus program, and earn a rebate on seller fees for sales originating from external traffic. Learn more:

What is the Brand Referral Bonus Program? How to Get Paid for Driving Traffic to Amazon

Keeping Parameters and Tags Intact

URL structure is important in many use cases.

If you want to enable tracking code or add affiliate tags to your link, you need to ensure the URL is structured correctly, so neither the link nor the tracking script breaks.

An Amazon link shortener is the only way to keep vital URL parameters or tags intact, while simultaneously shortening the URL to a user-friendly, branded link.

How to Shorten an Amazon Link

Shortening an Amazon link can significantly enhance the appeal and effectiveness of promoting your Amazon listings, whether through social media, email campaigns, or other marketing channels.

Here’s a step-by-step guide on how to use an Amazon affiliate link shortener to create shorter Amazon links:

Step 1: Choose Your Amazon URL Shortener Tool


Select an Amazon URL shortener tool that meets your needs. Whether you’re looking for a simple solution like TinyURL, a brand-focused option like Rebrandly or Short.io, or a platform designed specifically for Amazon sellers like LandingCube, there’s a tool out there for everyone.

Consider factors like the ability to create custom domains, tracking and analytics features, and integration with Amazon Attribution.

Step 2: Copy Your Amazon Link

Copy the entire URL that you want to shorten. Paste it in your address bar to make sure everything displays as it should.

Step 3: Use the URL Shortener

Go to your chosen Amazon link shortener’s website and paste your copied Amazon URL into the designated field. Most platforms have a straightforward interface with a field labeled something like “Paste your long URL here.”

Step 4: Customize Your Shortened Link (Optional)

Many Amazon URL shortener tools offer the option to customize your short link. If you’re using a custom domain or specific branding, this step is for you. If not, you can skip it. We will cover this in more detail in the next section.

Step 6: Share Your Shortened Amazon Link

Copy your new shortlink because it’s ready to share! Paste your link into your newsletter, social posts, YouTube video description, or wherever you want to promote your products. Your link is ready to engage your audience! 

How to Customize an Amazon Link

  • Choose a custom slug: If you’re using an Amazon link shortener with this feature, you can customize the last part of the URL to reflect you brand, the product, or a specific campaign. For example, instead of a random string of characters, you can use something like “/spring-sale” that is more descriptive and memorable.
  • Using a custom domain: If you select a link shortener with this feature, you can use your own domain instead of the default. For example, instead of something like bit.ly/kjksdfd, you could have “yourdomain.com/spring-sale”

NOTE: For advanced marketing strategies, consider adding UTM parameters or integrating tracking pixels. This allows you to track the performance of your links and gather data on user behavior, source of traffic, and conversion rates. Ensure the URL shortener you choose supports this functionality without compromising the cleanliness of your customized link.

Frequently Asked Questions

Can Anyone Use the Amazon URL Shortener, or Is It Restricted to Sellers?

Amazon URL shorteners are not restricted solely to Amazon sellers. Anyone looking to share Amazon products, including affiliates, content creators, and everyday users, can utilize these tools to create shorter, more manageable links. 

How Do I Track Clicks and Analytics with Amazon Short URLs?

To track clicks and analytics with Amazon short URLs, you typically need to use a URL shortener that offers integrated tracking features. After shortening your Amazon link through such a platform, you can access a dashboard provided by the URL shortener service to view detailed insights.

What Is the Maximum Length of a Shortened URL?

The maximum length of a shortened URL varies depending on the URL shortening service used. However, most shortened URLs are designed to be concise and typically range from 10 to 20 characters, excluding the protocol (http:// or https://) and the domain part.

Summing Up: Amazon URL Shortener Use Cases

Any time you share your Amazon link on an external channel, it’s best to use a branded short link.

Use cases for an Amazon URL shortener include:

RANK LIKE THE PROS

Discover a better way to rank products from external traffic, like Facebook, Google and TikTok, with LandingCube promo pages.

Try it free for 21 days.

  • Links in emails
  • Social media posts
  • Facebook Ads
  • Google Ads
  • Other paid ads (TikTok, Snapchat, Pinterest)
  • Influencer marketing partnerships
  • Links in affiliate blogs
  • Links on product inserts
  • YouTube video links

By shortening your Amazon links, attaching your brand to the URL, and measuring your results with a link management platform and Amazon Attribution, you’re going to be able to build more cost-effective marketing campaigns, and grow your brand’s presence far beyond the confines of the Amazon platform.

Shorten Amazon links with LandingCube from $49 per month. A subscription also gets you access to our powerful marketing tools, such as promotional landing pages, automated order verification and post-purchase funnels.
Click here to try it free for 21 days.

RANK LIKE THE PROS

Discover a better way to rank products from external traffic, like Facebook, Google and TikTok, with LandingCube promo pages.

Try it free for 21 days.

LandingCube Platform Demo

Enter your email below to get access to a full demo video of the LandingCube platform.

? ? ?

Questions? Contact support@landingcube.com to chat with our support experts

Learn Facebook Ads for Amazon

Subscribe to our free Facebook Ads for Amazon email course to learn everything you need to know to rank your products higher, build an audience, and make more sales.