The Best Amazon Tools For Sellers in 2023

We’re going to look at the top Amazon seller tools that will help you do more with your FBA business.

You don’t need software tools to run a successful Amazon business. But they certainly help. These tools automate a lot of the work it takes to run your store, and help you get more sales, higher profits, and grow your brand more efficiently.

We’ll look at the best tools for Amazon sellers for jobs like product research, on and off-Amazon marketing, inventory management and more. There’s no single Amazon seller tool that stands out above the rest, so read through the categories and pick out what’s of most use to you.

Product & Competitor Research

First we’ll look at product research and competitor research. These tools help you gather information on products, such as keyword search volume and sales estimates, as well as being able to spy on competitors’ listings and reverse-engineer what makes them successful.

Of all the tools we look at in this post, product research is the one area where you really do have to have a tool. There’s just so much information available here, most of which you can’t really get without software.

Let’s look at some of the top tools on the market in this category.

Jungle Scout

Jungle Scout might be the most well-known of all the Amazon seller tools today.

It’s a comprehensive tool – in reality, a suite of tools, with many individual pieces, including:

• A product research tool
• A keyword research tool
• Product and rank tracking
• Sales estimation
• Listing optimization

That’s just to name a few things that Jungle Scout does.

New Amazon FBA sellers can use a tool like Jungle Scout to find potential products to sell, and suppliers to order from.

On the other hand, established Amazon sellers will still find valuable insights from Jungle Scout’s product research features and other market intelligence tools.

This includes allowing you to track your rankings, and stay alerted to changes in your niche or new competitors. This information will help you stay ahead.

There’s a reason Jungle Scout been a staple for many sellers for nearly a decade now. The data it provides is essential if you want to build and grow a profitable Amazon FBA business.

ZonGuru

ZonGuru is another well-known and well-liked Amazon seller software suite.

Like Jungle Scout, ZonGuru offers a keyword research tool, product research tool, rank tracking, listing optimization and similar features.

They offer a bit more in terms of business metrics, which you may like over Jungle Scout’s features.

ZonGuru is good for Amazon sellers at any stage – from beginner, to novice, to expert.

From helping your source the best suppliers for your products, to round-the-clock monitoring and alerts, there’s a lot ZonGuru can do for you.

Helium 10

Helium 10 is another Amazon seller tool, like Jungle Scout that has probably helped millions of Amazon sellers along their FBA journey at some point.

Listing everything Helium 10 does will take some time. All up there are, at this time, 34 different tools/features as part of Helium 10.

This means they’ve got you covered for just about anything you need in a software tool (though with so many separate features, some of them are a bit light, and you might want to invest in a more specialized tool for some things).

The heart of Helium 10 is still its product research features. It’s great for looking into niches or potential competitors for new products, reverse-engineering your competitors’ listings, and figuring out what your own product listings need.

They even offer some features for free, including a free Amazon keyword tool, which is perfect for new Amazon sellers.

Keepa

Keepa is an Amazon seller tool for price monitoring and historical pricing data.

It includes detailed price history charts for over 3000 million Amazon products, and allows you to set up price alerts, track international prices and get notifications on new deals/promotions.

You can search products by many different criteria, view best seller lists and merchants by category, and export large data sets at once.

It doesn’t hold your hand so much as suites like Jungle Scout and Helium10 do, but if you know what you’re looking for, Keepa will help you harvest a ton of product data. It’s a must-have for anyone doing retail arbitrage, and also provides a lot of useful insights for researching new private label product opportunities.

PPC Management & Amazon Advertising

Amazon PPC should be one of the key pieces of your marketing strategy if you’re running an Amazon FBA business.

Just about every Amazon seller uses Amazon ads to boost their sales today. But it can be a huge money sink if you don’t know what you’re doing.

Luckily, there are many Amazon seller tools that help you optimize, refine and run more efficient Amazon PPC campaigns. This is not quite another must-have category where you need to use a software tool (not as essential as for product and keyword research), but it’s close.

The money you can save in ad spend, as well as the additional money you can make by boosting your sales with better PPC campaigns, is well worth the cost of almost any seller tool. You can do the same without a tool, but it’s going to take a lot of effort to do this manually.

Here are a couple of the best Amazon FBA tools to help you manage your PPC ads:

SellerMetrics

SellerMetrics is one of the best all-round PPC tools today. It has everything you need to refine and improve your PPC strategy, and automate much of the grunt work with Amazon advertising.

Features include:

• Automatic bidding optimization
• Search term harvesting (rules that automatically add high-performing search terms to a campaign)
• Negative search term harvesting (doing the same, but adding negative search terms for low-performing keywords)
• Dayparting (turning campaigns on and off at specified times)
• Full reporting by campaign, ad group, keywords, search terms, ASINs and more
• Bulk optimization

It supports all ad types and, best of all, supports all Amazon marketplaces. That leads to possibly the top benefit of SellerMetrics, compared to other PPC tools, which is that it lets you manage all your PPC campaigns across multiple marketplaces in just one dashboard.

It’s a great all-round tool, perfect for Amazon sellers who operate in multiple marketplaces, and affordable, with a pricing model relative to your ad spend. They also offer a managed PPC service, if you would rather let the SellerMetrics team take care of your ads for you.

Sellozo

Sellozo is another option out there in the PPC software space. It’s a bit more of a high-end tool, targeted towards bigger brands who want to get more in-depth with their Amazon ads.

It offers more or less all you want from a PPC tool; reporting and analytics, bid automation, search term/negative search term harvesting, bulk optimization and dayparting.

Their dashboard provides you with a lot of data, though it can be difficult to get your head around the UI, especially when you first use it.

Its pricing model is based on SKUs, rather than ad spend, which will be more affordable for some, less affordable for others.

One other thing to note in regards to the pricing is that it’s tied to your seller account – so you’ll need to create a new Sellozo account if you want to manage PPC ads from than one Seller Central account. If you’re selling globally, the cost can stack up quickly.

Additional services they offer includes 1-on-1 consultations with Amazon PPC professionals, as well as managed services for PPC and DSP.

Off-Amazon Marketing

The top Amazon sellers today are not just advertising on Amazon – they’re broadening their reach and promoting their products outside Amazon.

This could mean advertising on channels like Facebook, Google and TikTok, doing email marketing, or selling on their own site.

Here are some of the best Amazon seller tools to support your external traffic marketing strategy:

LandingCube

LandingCube is the best tool to use to build landing pages for Amazon products.

Landing pages are an essential part of a successful sales funnel. And without a good sales funnel, you’ll never get optimal results from off-Amazon advertising, such as Google, Facebook and TikTok ads.

A good landing page does the following:

• Warms up potential buyers to the benefits of your product
• Gives analytics on the demographics and behaviors of people who click through from your ads
• Provides a way to get people on your email list before they get to Amazon
• Disqualifies people who aren’t actually going to buy, protecting your conversion rate

LandingCube lets you build professional landing pages, with all of the above, in less than 5 minutes. Almost everything is automatically generated from your product listing, making it super easy to set up multiple landing pages, for different traffic channels or for AB testing.

LandingCube also features a link shortener, which lets you add tracking and analytics to your product links, brand them with your own domain, and automatically integrate with Amazon Attribution.

If you’re doing off-Amazon marketing, LandingCube is an essential part of your toolkit. Full stop.

Shopify

Another key thing you need to do if you’re advertising outside of Amazon is to build your own website.

You don’t need to put resources into growing your website traffic, or even sell directly through your site (you can simply set all product links to redirect to Amazon).

But it’s a good thing for your brand to have your own website, especially once you start running ads on external traffic channels. And Shopify is the easiest way to set up your own website. You don’t need much, if any, knowledge of web development to create a site.

Shopify offers a simple path to create online stores, with preset themes and apps available that removes any need for technical ability.

It helps you create a simple website, which will make your brand look far more professional, more legitimate, and may even result in a new online sales channel from people searching for your brand outside of Amazon.

Klaviyo

You’ll want an email marketing tool when you start to grow your off-Amazon presence. There are hundreds of quality email marketing tools out there. Klaviyo is one of the most popular with Amazon/ecommerce stores.

Klaviyo is built primarily for ecommerce, and is therefore perfectly suited for Amazon sellers. You can set up some pretty complex automations and flows with Klavyio. But if you’re starting out, you can use it to just collect signups from your landing pages, and set up a couple of simple email automations, like an automatic followup to subscribers from your product inserts.

Buffer

If you want to grow your social media presence, a tool like Buffer will help. It automates your social media posting, meaning you can keep up with the posting schedule required to stay visible on Facebook, Instagram etc, without manually being there to hit “submit” every time.

Buffer starts out as a free tool – rising only if you need to schedule a lot of posts, or manage more than three social media channels. There’s no reason not to use something like Buffer if you want to start posting on social media on a small scale.

Canva

One more tool we recommend for off-Amazon marketing is Canva, to help you create graphics that make your ads and posts stand out.

Eye-catching graphics are essential to catch peoples’ attention, whether it’s an ad on Facebook, an Instagram post, a blog banner or an email promotion.

Canva means you don’t need a professional graphic designer to create these assets. It’s easy to use, and comes with a ton of templates for all kinds of use cases.

It’s free to use – but we recommend the pro version. The cost is pretty affordable, and the value it offers for businesses is really extensive. 

Wepik

Wepik is a great tool for Amazon sellers who want to create stunning visuals for their products. It’s a library of vector images, illustrations, and templates that you can use to customize and create visuals that catch people’s attention. The library offers a wide variety of options, including images, backgrounds, and patterns – all of which can be used to create high-quality visuals for your Amazon listings. It’s an affordable solution for businesses, and you can even get started for free.

Feedback & Review Requests

Reviews are one of the most important things for an Amazon seller. Any tool that helps you boost your review count is almost always worth the money spent. Let’s look at a couple of software tools to help you generate reviews and get more feedback.

FeedbackFive

FeedbackFive has been around in the Amazon space for a long time – since 2009 to be exact. It’s developed a reputation as a reliable and valuable piece of the Amazon seller’s toolkit.

FeedbackFive is a feedback and review management tool that does the following:

• Automating messages through Amazon’s Buyer-Seller Messaging system
• Setting up alerts for new positive/negative reviews or seller feedback
• Track your reviews/feedback growth over time
• Monitor reviews for specific ASINs (yours or competitors’) and get detailed reports and trends

FeedbackFive is available in 17 Amazon marketplaces, making it a great fit for any Amazon seller.

FeedbackWhiz

FeedbackWhiz is another long-running Amazon seller tool. It does much the same as FeedbackFive – automating customer service emails, tracking feedback, and helping you maintain a perfect feedback score.

It also lets you automatically send review request emails for each order through Amazon’s Request a Review button, which is a great way to generate a steady flow of product reviews.

Repricing Software

Repricing tools allow you to set automatic pricing rules for your products. This helps you keep your prices better than the competition, win the Buy Box, and maximize your profits.

Repricer.com

This tool is more than just a simple automated repricer. It provides AI assistance to constantly maintain the optimal pricing for you to get max profits.

It gives you detailed analytics to help you craft your pricing strategy, and the service they provide is the best in the market.

This is the tool you want if you’re a serious seller, with a lot of ASINs and a lot of upside to making a lot of small gains on your competition through smart repricing.

BQool

Similar to the seller tool above, BQool utilizes machine learning technology to deliver automatic pricing strategies to maximize your sales and profit.

It’s a solid option if you find yourself tinkering with prices often, and a must if you’re competing for the Buy Box.

BQool is perhaps not as powerful as Repricer.com, but it’s more affordable, which makes it more suitable for smaller-scale sellers.

The Best Amazon Seller Tools for Operations and Admin

Now let’s look at a few other Amazon seller tools in different categories.

These Amazon seller tools help with a variety of use cases to do with the operational side of your FBA business – from hiring staff to inventory management.

SoStocked

SoStocked is an inventory management tool. It helps you figure out the perfect amount of stock to order, and when, to ensure you don’t run out of stock, but also that you aren’t sitting on too much inventory and wasting cash flow.

This is an area where a software tool can make a huge difference. Inventory management is a big deal for physical products businesses. Stock costs a lot, but running out of stock costs even more. Getting a tool to help manage this can therefore save you a ton of money.

GETIDA

GETIDA helps you audit your Amazon store and recover money that’s owed to you (generally by Amazon).

You’d be surprised how much this can account to. They estimate that reimbursements and refunds owed amount to around 1-3% of sellers’ annual revenue, and a lot of Amazon sellers don’t even realize this.

If your store is doing any kind of decent business, this will be a lot of money. With no upfront cost to investigate and recover this, it’s well worth checking out a tool like GETIDA.

Taxomate

Accounting and bookkeeping probably isn’t on the list of your favorite tasks to do. Taxomate is one of the best Amazon seller tools at handling this for you.

It automatically sends all the important financial info from your Amazon store to your accounting software of choice, making it so much easier to manage your taxes and finances, freeing up a ton of headspace for you and your team.

Upwork

There’s only so long you can do everything on your own. Eventually you’ll need help, and Upwork is a great place to find it.

Upwork is a freelancer marketplace, where you can find talent to help with just about anything in your business.

You can use it to find people to help with things like:

• Listing copy
• Product images/video
• Building a website
• Managing external traffic campaigns
• Translating listings for international marketplaces

You can pick and choose from the freelancers available on Upwork to find the best person for the job, within your budget. Show me a business owner and I’ll show you someone who has hired people from Upwork at some point in their careers.

Official Amazon Tools

Finally, here are a couple of must-have Amazon seller tools provided by Amazon. These are free tools, meaning there’s very little reason not to use them for your Amazon business.

The Amazon Seller App

The official Amazon Seller App is free, and a no-brainer if you’re an Amazon seller. It lets you manage your store on the go, which is how most of us live these days.

Whether you need to manage inventory, fulfill orders, adjust your pricing, check your sales, respond to customers, edit your listing or set up a promotion, you can do so with the Amazon seller app, even if you’re away from the computer.

It means having your store in your pocket at all times, which you need with a round-the-clock job like running an Amazon business.

Amazon Attribution

One of the best Amazon seller tools in terms of data and analytics doesn’t even cost you anything.

This is Amazon Attribution – and it’s essential if you’re doing any kind of off-Amazon marketing. It’s the only way to view metrics like sales and add to carts related to specific external traffic channels.

For example, it can show you how many sales you get from Facebook Ads, or from a specific Facebook Ads campaign, ad or ad set.

Usually, you’d use a tool like Google Analytics or the Facebook Pixel for this. You can’t install these on your Amazon listing – but Amazon Attribution does the same thing. 

It’s free to use – you just need to be Brand Registered. If you are, you definitely need to use Attribution, to ensure Amazon is not a black box of inaccessible data for all the traffic you send its way.

Amazon Attribution is also a necessity for the Brand Referral Bonus program. Learn more about how you can earn money by driving external traffic here.

Final Thoughts

The market for Amazon seller tools is massive. There are software tools out there that do all kinds of things, from rank tracking, to product research, to PPC optimization to link management.

You don’t need a software tool for everything in your business, but smart use of software can make a huge difference in the efficiency with which you can run your business.

The best Amazon seller tools not only save time, but help Amazon sellers do more for their business – gather more data, build better marketing funnels, run better advertising campaigns – than is possible if you do everything manually.

Competition on the Amazon marketplace today is intense, and you need whatever edge you can get. Make use of software tools wherever you can to work more efficiently, boost your Amazon sales and grow your Amazon business.