In this guide we’ve discussed external traffic, and how to starting using these channels to grow your Amazon business.
Let’s do a recap of what’s been discussed.
Why External Traffic?
External traffic (traffic from outside of Amazon) helps you increase visibility on Amazon, build a presence off Amazon, and diversify your business.
Every sale you get from external traffic improves your sales velocity, while helps you get more sales. At the same time, you’re building a list, and multiple sales channels you can rely on if your organic sales on Amazon dip.
How to Drive External Traffic
The wrong strategy for external traffic can leave you out a bunch of ad spend with little to show for it, and your listing worse than it was before.
The best practice is to build out a sales funnel, where you filter out low-intent traffic, collect data for retargeting and analytics, and capture contact details to build a list.
A sales funnel like the one above is best.
First, get in front of potential customers outside Amazon.
Next, filter your traffic with a landing page, and offer an incentive to capture emails.
Finally, send quality visitors to your listing to buy your product.
This is the best way to analyze, iterate and improve your paid ad campaigns, as well as maximizing the return you get from each traffic channel.
Choose lifetime value over rushing for a sale as soon as possible. The tradeoff of building a list, collecting analytics, and improving your Amazon conversion rate is well worth slightly fewer individual sales upfront.
Of all the traffic sources out there, Facebook Ads are the most commonly used, and the most effective for many businesses. The potential user base, targeting options, and creative options are currently unrivaled by any other social platform.
Along with Facebook Ads, you have Google Ads, Pinterest, and a collection of other sources that most Amazon sellers can have success with.
Check out these chapters to review each source and how to get started.