9 Ways to use AI for Amazon Sellers (2025 Update)

We’re at the start of one of the biggest technological revolutions of all time. Artificial Intelligence (AI) has exploded onto the world stage in the last year, with the introduction of Chat GPT, along with countless other AI tools and services.

If you’re an Amazon seller, there are many powerful use cases for AI in your Amazon store. From generating content to optimizing your product listings, AI can be incredibly powerful – and it’s only getting better.

You might know a bit about AI, but not how to utilize it in your Amazon business. If that’s you, read on, and we’ll share some of the most dynamic use cases for AI for Amazon sellers.

Read More: We have put together an in-depth analysis that looks specifically at how to use ChatGPT for Amazon Listings. The blog posts lists several easy ways for Amazon sellers to start using ChatGPT in their business right now.

How to Use AI for Amazon Sellers

You might be unsure how AI can work for you. Perhaps you don’t trust it. Maybe you’ve watched Terminator 2 a few too many times, and feel like this is exactly what Sarah Connor was warning us about.

But soon enough, we’re all going to be using AI for a wide range of tasks and jobs. We’ve come up with nine Amazon AI use cases, to help sellers like you grow and run your business more efficiently.

Amazon Released AI-Powered ‘Enhance My Listing’ (EML) Feature for Sellers

In May 2025 Amazon released a brand new tool: “Enhance My Listing” (EML). Amazon’s very own artificial intelligence (AI)-powered tool to help sellers squeeze the most out of their existing product pages. EML is powered by Amazon Bedrock, which the company claims will ensure the quick evolution of the underlying generative AI models in order to better keep up with changing consumer preferences and seasonal trends.

The new feature seamlessly integrates within the Amazon platform and proposes enhancement suggestions pro-actively to sellers. Amazon’s states that “When sellers use our Gen AI tools to create listings, they see a 40% increase in overall listing quality“. While this certainly sounds great and is presumably particular beneficial to smaller sellers with limited resources and expertise to pro-actively manage and improve their listings, Amazon does not provide any specific references to sales or conversion lifts that have been observed as the result of pivoting to AI created listings.

Leverage Amazon Seller Central’s AI Review Insights

Product research is a foundation of the Amazon selling business model. We need to deeply understand customer needs, frustrations and desires to create winning listings.

In the past, we would spend hours manually analyzing reviews and surveying customers. But Amazon itself recently launched an AI-powered feature that makes this a breeze.

You’re not just looking at any ol’ reviews – you’re aiming for insights that give you a golden ticket into the minds of your customers. This AI tool, nestled within Seller Central, does the heavy lifting. It crunches the numbers, sifts through reviews, and presents you with a goldmine of positives and negatives.

Have reviewers flagged issues like “not weatherproof” or “assembly nightmares”? Well, guess what? Those are the gems you need to polish up your product’s description. And that’s not all – the tool does the legwork, gathering these insights in one handy spot so you can weave them into your A+ content seamlessly.

The real beauty? You don’t need a PhD in AI to make this work for you. It’s like having your own data-driven assistant right there in Seller Central, pointing you toward the tweaks that could put you ahead of the competition.

Here’s how to use Amazon’s Customer Review Insights:

1. Go to Seller Central and open the Product Opportunity Explorer under the Growth tab.
2. Search for a product niche or category. For example, we use “Heated Cat Houses for Outdoor Use” in the video.
3. Click into a specific niche, then go to Customer Review Insights.

This tool automatically aggregates all reviews left on products in that niche and detects key themes, both positive and negative.

For outdoor cat houses, the AI uncovers pain points around weatherproofing, scratch resistance, comfort, and more. We can instantly see what product features to highlight in listings to beat competitors.

You can also enter a specific ASIN to analyze reviews for your own product. This reveals shortcomings to improve upon and positives to emphasize in content.

We are amazed that Amazon offers such an advanced AI tool for free to sellers. It used to take me hours to manually uncover these insights. This single tool has saved me dozens of hours and had the biggest impact on my product research process.

Rely on AI to Write and Improve Amazon Listing Copy

AI is still evolving, but it’s already great at generating text. That’s why a ton of Amazon sellers are already using it to write product listings.

You can generate parts of your Amazon listing with AI (such as the title, bullet points), or the whole thing, depending on how much you’re willing to rely on AI in its current state.

There’s already a huge number of AI writing tools on the market. There are general-purpose AI writing tools (e.g. Jasper), along with a growing number of tools specifically for Amazon sellers.

Perci is one example, which is optimized for Amazon formatting, rules, regulations and SEO.

You could also use Chat GPT for this. Chat GPT is a free AI-powered chatbot. It’s cheaper and more flexible than using a purpose-built tool, but the tradeoff is that you need to put more effort into your inputs, in order to get the highest-quality outputs.

Play around with both options – generating Amazon listing copy with Chat GPT or Amazon AI tools. You’ll be surprised how good AI is for this kind of thing.

Elevate Your Listing Copy with ZonGuru’s AI Optimization

Creating optimized Amazon listings is incredibly time consuming. You need to include dozens of keywords naturally in titles, bullets and descriptions across multiple products. That’s where ZonGuru’s Listing Optimizer comes in handy. The tool was created to completely optimize listings with just a few clicks.

Here’s the scoop on how it works: the ZonGuru Listing Optimizer takes your key product information and transforms it into a listing that’s not just good – it’s optimization gold.

It’s like having a digital wordsmith with a knack for Amazon’s algorithms. And let’s be real, in this world of data-driven selling, having a killer listing is your golden ticket.

Curious how it all comes together? Here’s a step-by-step tutorial:

1. Fire up your ZonGuru account (or get ready to snag this trial, folks!)
2. Grab 5 ASINs from your niche using the Customer Review Insights report above and plug those into Keywords on Fire in your ZonGuru dashboard.
3. Name your session.
4. Click Listing Optimizer in the left navigation.
5. Import keywords from Keywords on Fire.
6. Click Click here to add your first listing.
7. Add a listing.
8. Add your keywords again.
9. Click Finish.

Now, let’s let the AI create one.

1. Click Add Blank Listing.
2. Select your keywords.
3. Click AI Generate.
4. Mention an key features under Product Description.
5. Scroll down and click Generate.
6. Click Add to search terms from the keywords box.

The AI is shockingly good at coming up with creative ways to organically include all those keywords in readable copy. This has shaved hours off my listing creation process.

We still go in and polish the AI’s work, but having those initial drafts eliminates the blank page paralysis. We can then push the listings directly to Seller Central!

Definitely check out ZonGuru’s 7-day free trial. Their AI listing builder is a complete game-changer.

Elevate Your Listing Copy with ZonGuru’s AI Optimization

Creating optimized Amazon listings is incredibly time consuming. You need to include dozens of keywords naturally in titles, bullets and descriptions across multiple products.

My copywriting skills are decent, but writing so many detailed listings week after week can still be draining. Especially when trying to outrank established competitors.

That’s why I was so excited when ZonGuru launched their Listing Optimizer this year. This tool creates complete optimized listings with just a few clicks.

Here’s the scoop on how it works: the ZonGuru Listing Optimizer takes your key product information and transforms it into a listing that’s not just good – it’s optimization gold.

It’s like having a digital wordsmith with a knack for Amazon’s algorithms. And let’s be real, in this world of data-driven selling, having a killer listing is your golden ticket.

AI Powered Amazon Keyword Research & Listing Optimization

AI is also great for finding keyword opportunities, and fitting these keywords into your Amazon listing.

This is essentially the perfect use case for AI. The AI can scour thousands of similar product listings, taking out all the commonly used keywords and phrases which you should include in your own listing, which would take far too long to do manually.

AI tools (such as Chat GPT or purpose-built Amazon AI listing optimization tools) can then add these phrases throughout your listing copy. All you need to do is check that it makes sense, then enjoy the boost in Amazon SEO traffic.

Create Product Images using AI

Most people know how good AI is now at generating written content, but it can also generate some pretty incredible images.

Originally, this was mostly just art. You could create wacky, AI-generated images using a few different tools, most of which run off the back of the DALL·E system by OpenAI (the same company that built and runs Chat GPT).

But as this technology improves, you can generate increasingly photo-realistic images. It’s still not possible quite yet to create a perfect image of your product from scratch, but there are AI tools, such as CreatorKit, that allow you to generate unique backgrounds and edit your existing images to make them pop.

This is a great alternative to taking lifestyle images. It’s much cheaper and easier, and it’s much more effective for conversions when you show your product off in realistic conditions (as opposed to a blank white background). One challenge is that it can at times be quite challenging to get very specific product details right. Getting things 90% accurate is often pretty easy, but pushing all the way to perfection can be a steep mountain to climb.

Adobe Photoshop Beta for AI Photo Generation

As an Amazon seller, impactful photography is just as important as stellar copy. We know that lifestyle images displaying products in use typically convert better.

But again, sourcing and editing these photos can be time consuming and costly. That’s why we were thrilled to discover Adobe’s AI-powered photo generation tools.

The catch is that this feature is currently only available in the Photoshop Beta app. Here’s how it works:

How To Use the Photoshop Beta AI Tool

1. Download Photoshop Beta from Adobe’s website. You can get the beta version free if you’re already a subscriber of any Adobe plan or you can get the Photoshop plan on a free trial. That will give you enough time to try things out.
2. Open a photo and use the Lasso tool to select an area.
3. Enter a text prompt of what you want to see added to the image.
4. Click Generate and Photoshop will create variations. Pick the best one.

Oh, the possibilities! I’m able to easily add lifestyle elements to product photos without hiring models or photographers. For example, we can make it look like someone is holding my product while cooking or doing yoga.

But it’s not just about aesthetics – it’s about efficiency, too. Think about it: no more waiting for edits from a professional, no more pricey photoshoots. With AI by your side, you’re the artist and the editor, all rolled into one.

The AI creates surprisingly realistic imagery. This allows me to rapidly test new angles and concepts before investing in pro photo shoots.

Create Product Videos via AI Tools

The amazing power of AI doesn’t end with images. It can even help you generate product videos.

Videos are a superb way to get more conversions on your listing. They capture your customers’ attention better, and a lot of your competitors don’t have video content, making this a big point of difference if you do.

Video content is even better for social media content, as they are better than static images at stopping people from scrolling when your ad shows up in their news feed. Having videos also allows you to advertise on a wider range of platforms, such as Instagram stories and TikTok.

Oxolo is one tool out on the market for this now. It’s made specifically for ecommerce sites, and uses digital models to put a (seemingly) human face next to your product.

Offeo is another video creation tool, which is perfect for creating social media/marketing videos.

If you can figure out how to use AI to create videos, you can save a lot compared to the cost of professional production crews.

Automate Product/Competitor Research using AI

Much like keyword research, AI is a great fit for researching new product ideas and surveying your competition.

AI – Chat GPT in particular – does idea generation very well. Though the ideas it comes up with are not always perfect or applicable to what you’re looking for, it usually gives you something useful to work with.

You could use it to come up with new products to launch in your niche, or feature ideas for a new product you’re about to launch.

AI can also be used to analyze competitors’ product reviews and come up with common likes/dislikes of customers. You can get quite creative with this – as long as you find the right input, Chat GPT/AI can do some incredible things. However, in this case, you must also consider that you might run into 429 too many requests and crawler errors so you’ll need to optimize your request intervals to avoid being blocked.

AI for Inventory Forecasting & Supply-Chain Resilience

Amazon sellers need to get inventory management spot on in order to optimize sales and profitability. You want enough stock on hand so that you don’t run out, but not so much that you waste cash flow and spend too much on storage fees. Stock-outs kill Best-Seller Rank; overstock kills cash flow. Classical forecasting tools struggle with promo spikes, weather shocks, or TikTok virality. Next-gen AI models ingest multi-source data—PPC spend, historical sales, lead times, even container-ship GPS signals—to create demand curves with confidence intervals.

AI is a good way to optimize your inventory management practices. It has the ability to analyze your incoming and outgoing stock, and come up with the perfect plan for how much to order and when.

This is something Amazon sellers have already been using AI tools for, even before Chat GPT exploded on the scene. Forecasting tools like SoStocked use AI and machine learning technology to do exactly what we talked about.

Now, with the advancement of AI and the introduction of more ways for developers to utilize AI in their products, expect more tools to come on the market that help with this kind of thing.

AI Customer Service Agents

No, you don’t want to completely outsource your customer service to robots. But AI can certainly make your life easier on this front.

Ever struggle to come up with the right words to use to respond to a customer’s question or complaint? If you are, just plug it in to Chat GPT and have it generate a response.

You might need to change a couple of things, but it’s usually more or less spot on. It’s particularly good to use for responding to unhappy customers, because it naturally responds without emotion, giving you some calm and professional words to send back to the customer.

AI-Powered PPC Optimization: From Reactive to Predictive

Last, but not least, AI and machine learning technology is perfect for optimizing your Amazon PPC.

Like inventory management tools, Amazon PPC tools and services have been using machine learning for a long time already. This is how these tools are able to pour over all your Amazon ads data to come up with a strategy to perfect your ad campaigns.

SellerMetrics is a leading Amazon FBA agency with an advanced PPC optimization software. Their software has been battle-tested over a number of years, clearly helping thousands of Amazon sellers make more sales from less ad spend.

There’s no reason you should be running your Amazon PPC completely on your own today, when there’s so much insight AI-powered software tools can give you to shape your campaigns and strategies.

Read More: a complete list of the Best Amazon Seller Tools you should be using in your business.

How to Use AI in Your Business (the Right Way)

AI can do some amazing things already. It can automate time-consuming tasks, and do jobs that you’d otherwise need to hire a talented human being for.

But if you blindly rely on AI, things can go really wrong. No one wants to read content or copy that’s clearly been written by a machine. AI can also make mistakes, interpret data incorrectly, and provide information that isn’t what you were looking for.

Whenever you use AI – for any use case, but especially for Amazon sellers – you should review and correct (if necessary) its output.

If you get AI to generate your listing copy, have a human go over it and check that it makes sense and reads well.

For content, AI can usually come up with something that’s ~95% of the desired standard. Almost always, it needs a small personal touch to make it perfect.

Be sure to use AI as a tool, rather than as an employee in and of itself.

Further Reading: How to Increase Sales on Amazon.

The Future of AI for Amazon Sellers

Many people believe that we’re still in the early stages of the AI revolution. OpenAI’s technology (such as Chat GPT) is still relatively new, and constantly improving.

That means we’re likely to see massive improvements in the future with what AI is able to do. It will likely be able to provide more powerful solutions for marketing and operations, and massively improve efficiency in your business.

Many Amazon AI tools are still quite new. In the future, we’ll see these tools become more refined, as well as seeing a lot more come onto the scene. A big change will certainly occur when AI Agents for Amazon mature and can take over more complex tasks for sellers.

What we can be quite sure of is that automation is extremely valuable for Amazon sellers. Amazon businesses have a lot of moving parts, a lot of little tasks, many of which can be automated.

Doing this allows you to save money on staff, get more done in less time, and spend more of your time and energy on things that actually grow your business.

FAQ: AI for Amazon Sellers