Social media platforms can provide an enormous audience to promote your small business or an online store. Instagram individually records over 2 billion monthly active users.
With a solid social media strategy, Instagram can single-handedly help you bring the traffic your store needs to succeed in the eCommerce industry.
However, regular posting or tweeting may not be a good enough social media strategy to reap the platform’s benefits. It might tire you out from high input for low to negligible outcomes. This is why using Instagram ads may boost your social media marketing game and your revenues.
What Are Instagram Ads?
Instagram ads are promotional posts – image or video – on the Instagram platform. Instagram began providing targeted commercial adverts in 2015, two years after its acquisition by Facebook.
Facebook has a plethora of user data that Instagram uses to select and target marketing efforts via marketing campaigns. These campaigns consist of promoted posts that may appear on both stories and an Instagram feed, among other places. In addition to a caption and a link to the company’s preferred web page, they include photos or videos.
Let’s see how using Instagram ads can help you boost sales in your online store.
Why Use Instagram Ads For Your eCommerce Store?
Say you sell custom socks online. How do you plan to attract all the funky sock fans on Instagram? You can’t simply hope you’ll pop on the right people’s feeds at the right time by posting pictures regularly.
Instagram is a great tool to boost sales, attract new audiences, and raise brand visibility. But to ensure you don’t get lost in the crowd, and help the right people discover your brand, you’ll want to invest in ads.
1: A Great Way to Generate Leads and Increase Traffic
Instagram ads are a great way to get in front of a wider audience of potential buyers.
Online business owners may use Instagram to enable users to make direct product purchases without leaving the app or driving traffic to their website, as the ads redirect the users there.
You can drive traffic to your website by adding a link or call-to-action (CTA) to the post, such as “Shop Now.” When users click on it, they are taken to the website.
The process becomes straightforward when you set lead generation as the goal of your ad campaign. It allows you to target the people likely to purchase from you. With tools to define your audience and the buyers’ personas, you can set several criteria, such as:
- Job titles
By adding CTAs, such as “sign up for the newsletter” on the ads, the people who click on it can now receive communication via predetermined channels, such as email or WhatsApp.
2: Scalable Pricing
Every business has a different budget. Nike’s advertising budget will be different from someone who just opened an online store for customized boots after learning how to sell on Etsy. And the good news is that the costs of Instagram ads are scalable and don’t necessarily need a huge investment.
The cost of ads depends on several factors, and one can start by spending just a few bucks daily. You can even set limits on the campaign to control the daily budget or the budget of the whole campaign.
This allows you to run a test with a small budget first to see what kind of advertising performs best before increasing your spending. You can use analytics and gauge the performance to ensure a good return for every penny you spend.
3: Raising Brand Awareness
With over 1 billion users worldwide, there are few platforms better than Instagram to grow brand awareness.
People spend a lot of time scrolling Instagram, which gives you a big opportunity to inject your brand, and your unique brand’s voice, into their headspace.
Advertisements on Instagram enable your business to connect with a massive audience, and in turn raise awareness of your products or services. With Instagram ads, you can reach people all around the world and continue to raise awareness to build trust among its users.
4: Advanced Targeting Features
Instagram Ads employ state-of-the-art targeting features for social media advertising since Meta (Facebook) now owns the platform. You can market your online store or products to targeted individuals the way you would on Facebook with a feature that allows you to choose characteristics.
This lets you focus on showing ads to the perfect customer segments, who are the most likely to convert into buyers.
You can also retarget audiences with Instagram ads. Using whatever data you have available, you can serve ads to people who have interacted with your website, viewed any of your promotional landing pages in the past, interacted with your account in the past, joined your email list, and more.
5: Variety of Ad Formats
Instagram advertisements give you a number of different ad formats, allowing you to experiment and figure out the right formula to make your posts stand out, and to increase ROI.
- Photo ads: The most convenient way of posting on Instagram that allows you to market the business with a photo.
- Video ads: Advertise with a 30-60 second long video that online sellers can use to direct the viewer to a different platform.
- Stories ads: Promote products with photos, slides, videos, or collection ads. They’re viewable for 24 hours and best for intensifying a feeling of urgency to the campaign. By using an Instagram story template, you can even save time and simply edit beautifully designed existing layouts.
- Reels ads: One of the latest developments of the platform that allows you to advertise with 30-second videos with audio or music. Similar to stories but can stay live for over 24 hours.
- Carousel ads: Showcase several slides of photos, where the viewer can swipe to look at more than one image.
- Collection ads: Showcase your catalog with collection ads where the viewer can be redirected to an “Instant Experience Storefront” to purchase the advertised product quickly.
Tips For Using Instagram Ads
Convinced about the value of Instagram ads for eCommerce stores yet? Good.
Now let’s take a look at a few tips to help you get the most out of your Instagram ads.
Link Instagram With Facebook Ads Manager
One of the best parts about Instagram ads is the ability to create and manage ad campaigns through Facebook Ads Manager.
Even though you don’t NEED to utilize Facebook Ad Manager to promote on Instagram, doing so helps you evaluate, organize, and develop more manageable ads. It’s a platform that gives marketers everything they need to improve Instagram advertising and increase their success.
Analyze and Optimize Your Ad Campaigns
Analyzing the performance of your campaigns is the key to reaping the benefits of Instagram ads. When you’ve connected Facebook ads manager to use Instagram ads, you can access its sophisticated insights feature to measure the performance.
Instagram enables you to clearly estimate your ROI and costs per outcome by analyzing link hits that result in conversions.
You may segment the information by device, area, age bracket, gender, etc., to determine where or who engages with your ads the most. Consequently, you will have a better idea of where to spend your money when creating additional ads or changing the existing ones.
Draw Ad Inspiration From Organic Content
Instagram ads do not need you to become a master in advertising or come from a technological background because it doesn’t include many complicated features.
An advertising campaign may be designed and created quickly, saving you money on graphic design services. Uploading videos or photographs to Instagram is all that’s required to launch Instagram ad campaigns. Make sure to include high-quality visuals, such as pictures and videos, along with stock music to help capture your audience’s attention. 70% of the stories are watched with sound. Therefore, feel free to add music to video to convey emotions
Make sure your Instagram-sponsored posts include high-quality material. Take inspiration from your organic content at all times since visitors who are sent to your page after seeing an ad expect to find comparable stuff. By enabling your audience to identify with your brand, you may increase brand awareness and user engagement.
Even after 12 years, Instagram is still one of the top social media platforms globally. Because Instagram keeps releasing major updates to provide users and businesses more visibility and an audience, people keep signing up and using the site regularly.
Instagram is one of the most shopping-focused social media marketing platforms right now, making it a vital component of your success if you operate an online store. To evaluate whether and how it may fit your sales funnel and assist in boosting your revenues, make Instagram a part of your marketing plan moving forward.
RANK LIKE THE PROS
Discover a better way to rank products from external traffic, like Facebook, Google and TikTok, with LandingCube promo pages.
Try it free for 21 days.