Mar 29th 2023
Resources
- Facebook Ads for Amazon [Video Course]
- Drive Traffic To Amazon [Ultimate Guide]
- Get More Amazon Reviews [Ultimate Guide]
If you’ve just emerged from a 12-month internet fast, or recently awoken from a coma, you might be wondering what this “Chat GPT” is and why everyone’s talking about it.
Ok, that’s probably not the case. However, you’re probably seeing all the hype for this new technology and wondering what it can do to make your life easier and help your business succeed.
If you’re an Amazon seller, there are many ways you can start putting this free tool to work in your business. Stick around and we’ll explain how.
Further Reading: How to Use AI for Amazon Sellers
What is Chat GPT?
For the uninitiated, here’s a brief primer on what Chat GPT is and what it can do.
Chat GPT is an AI language model first developed by the OpenAI company in 2018. It’s capable of holding conversations, answering questions, and providing information gathered using a deep-learning neural network structure.
Essentially, it’s like an extremely high-powered AI chatbot. People all over the world are using it to get answers to their questions, come up with new ideas, create content, and much more.
It does have some limitations in its current state – but in the years since its inception, Chat GPT has already improved by leaps and bounds, and is only going to get more powerful as the technology becomes more advanced.
11 Ways to Use Chat GPT in Your Amazon Business
Professionals in all industries are finding out about the value Chat GPT can provide for their business. Amazon selling is no different. As an Amazon seller, there are plenty of ways in which you can use Chat GPT to increase your sales and grow your business.
It can’t replace your entire staff (yet). But it can help you do more in less time, allowing you to improve your business while freeing up your valuable time.
Without anything further, here are 11 ways Amazon sellers can use Chat GPT right now.
Writing Content for Your Product Listing
The simplest way to use Chat GPT for Amazon sellers is to create content for product listings.
You can essentially use Chat GPT for any kind of copy on your product detail page, including your title:
Bullet points:
And product description:
Be aware that, as with anything you do with Chat GPT, the quality of the output depends on the quality of the input. You need to give the AI the right information about your product for it to generate decent results.
On top of that, you will need to review and edit the content to ensure it sounds natural and all the content is accurate. But it can save you a lot of time in writing the first draft of your product listing copy.
Learn More: a full guide to Amazon Product Listing Optimization. Go through our guide and see how much of this you can automate with Chat GPT!
Optimizing Product Listings for SEO
Chat GPT is also a great tool to use to improve your Amazon SEO.
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One way it can help is with keyword research. Plug in your product and have Chat GPT generate keyword ideas to include in your listing:
You can start with high-volume keywords, as above, and ask further prompts to generate long-tail keywords.
Use this information to add any missing keywords to your listing – or, even better, have Chat GPT do this for you!
Simplifying and Improving Listing Copy
When I write, I tend to be wordy at first, and my first drafts can be hard to read. Most people are the same and take a few revisions to get it right.
Chat GPT is great at taking a passage of writing and improving/simplifying it.
You can do this with your listing copy. Ask Chat GPT to rewrite what you already have in a way that’s simpler and easier to read.
Writing Social Media Copy
One of the things Chat GPT is best at is generating short-form marketing copy, as you use for social media ads.
If you’re running external traffic ads, there are zero reasons not to utilize Chat GPT for this. Even if what it spits out isn’t perfect, it can get you on the right track, where all you need to do is make a few tweaks.
Writing Email and Landing Page Copy
You can do the same for marketing copy, such as emails and landing pages.
This is a bit more long-form than advertising copy, so Chat GPT isn’t quite as perfect for this. It becomes more important to give it the right prompts, you might need to go through several levels of prompt, and you will need to edit it yourself.
But it can help you generate marketing emails (at least a first draft) fast and efficiently, as well as give you an outline and key points to touch on for your landing page copy.
Customer Service
Chat GPT can generate responses to customer service questions or customer complaints.
Obviously, it doesn’t know your business inside and out and may be unable to answer more specific questions or queries. But it’s a great starting point.
It’s particularly good for drafting up replies to negative comments or complaints. Chat GPT doesn’t have emotions, so it can write a calm, professional reply when you might be finding it more challenging to stay level.
Once again, be sure to rewrite the response where necessary to make sure the information is correct and it doesn’t sound like it’s obviously coming from an AI. There’s nothing worse than an unhappy customer getting a canned or computer-generated response to their complaint.
Communicating with Seller Support
Back-and-forths with seller support are a headache. Every Amazon seller knows this. Chat GPT can take some of the headaches away by writing up a response for you to use.
Chat GPT is particularly useful here because of how important it is to say the right thing to Amazon seller support. If your message is worded slightly wrong, or seller support misunderstands what you said, it can cost you sales and a lot of lost sleep while you’re trying to get the issue fixed.
Chat GPT’s communication style is clear, concise, and generally correct, making it much easier for seller support to understand.
Along with simple seller support messaging, you could use Chat GPT for higher-level account management issues, such as coming up with a plan of action in the case of a suspension.
Analyzing Product Reviews
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You can plug customer reviews into Chat GPT and have it summarize what customers liked most or least about the product.
You could do this for your product or competitors’. This is an excellent product research tool for coming up with product ideas or product improvement ideas, as well as a great way to see which features resonate most with your audience, thus knowing what to highlight in your marketing copy and product descriptions.
First, you’ll need to collate these reviews. You can copy and paste them or use a tool to export them. Then paste the reviews, along with a prompt, such as asking Chat GPT to provide a list of five things customers liked or disliked the most.
Learn More: want to know how to get more reviews for your Amazon products? This complete guide shows you how, and more importantly, how to do so without getting banned.
