Three Tips for Managing Your Seller Reputation

Managing your company’s online reputation can be time-consuming and challenging at times. But it’s essential if you want to keep your business healthy and growing. The Amazon marketplace is hyper-competitive for many niches, so having a stellar feedback rating and great reviews can provide the edge you need for success. This post goes over the three most important things to consider for managing your seller reputation. 

Automate What You Can

Amazon considers several seller performance metrics to determine whether a merchant is meeting expectations. These metrics can affect everything from eligibility to win the Buy Box to whether a seller qualifies for special programs like Seller Fulfilled Prime.

The seller feedback rating is particularly important. Amazon prides itself on meeting and exceeding customer expectations. If a seller is underperforming in the seller feedback rating, it can lead to serious consequences and possibly even suspension. Following up and requesting feedback can help alleviate this concern by making it easier for a seller to obtain more positive feedback. It’s important to follow Amazon’s guidelines when sending this type of message. Consider the customer experience and how the message might be received. You can create a well-worded template that is customized for your business and products that can be used again and again.

Monitor Product Reviews

Monitoring reviews for your products is a best practice for any business. Negative ratings can indicate possible quality issues and are often a good place to start when making improvements to your product. Reviews that state that the product did not appear or perform as expected may signal that it’s time to revisit your product listing and images for accuracy. In eCommerce, it’s especially important to make sure that this information is as clear as possible since potential buyers don’t have the opportunity to examine your products in person.

Responding to Amazon reviews and customer questions shows buyers and prospective customers that you care about the quality of your products. It also demonstrates that you’re paying attention to what they have to say. As you add more ASINs to your store, monitoring product reviews requires more manual effort. There are tools for Amazon sellers that make monitoring product reviews very easy. You can quickly get text or email alerts when you receive a negative or neutral rating, empowering you to respond right away to resolve the situation and ensure buyer satisfaction with your product.

Delight Your Buyers

Pop quiz! What sets your favorite brands and products apart from the rest? What qualities convince to purchase an item? Thinking about what you love most in your own shopping experiences can be a great inspiration when you’re developing your own products, packaging and listings. If you’re not selling private label products, you can still add some pizazz to your brand to help your products stand out from competitors. Maybe it’s a fun social media poll or a great promo code. No matter how you’re using LandingCube to drive external traffic to your Amazon listings, it’s important to remember that having a great listing and seller reputation can make all the difference when it comes to sales conversions. It’s all a piece of the same puzzle!

Put It All Together To Manage Your Seller Reputation

Keeping tabs on your seller reputation and product reviews can help you continue to delight your buyers. If a feedback or product review alerts you to a potential issue with your product or packaging, take steps to resolve the problem as soon as possible. FeedbackFive makes it easy to monitor your ASINs, get alerts for negative ratings, request seller feedback and more. Using a tool like this to automate some of your time-consuming administrative tasks makes it easier to stay in the loop about the buyer perspective of your products and respond quickly to reviews and feedback.

[This is a guest post by Becky Trowbridge, of eComEngine].