Update April 2021: you can now connect your Amazon Seller Account to automatically check and verify order IDs in LandingCube. Learn more here.
A long time in the making, we’ve just released two new features for LandingCube users to enjoy.
We’ve added rebate landing pages and per-campaign analytics to the LandingCube platform.
If you’re a LandingCube user, you’ll have access to these features in your account now. If not, start your free 21-day trial now to check them out.
How Rebate Landing Pages Work
Rebate landing pages give you a new, powerful way to rank your Amazon products.
Here’s how the process works with these campaigns.
- Customers claim a rebate from your landing page
- The customer buys your product on Amazon
- They provide their Order ID and PayPal email
- You verify their Order ID and pay out the rebate
Rebates are when a customer buys your product for full price on Amazon, then you refund all or part of the purchase once their order is shipped. These are powerful for Amazon SEO, because they show up to Amazon as full-price sales, giving you more power with the Amazon search algorithm.
With LandingCube rebate campaigns, you’ll create a landing page for your product, to promote your rebate offer.
When a customer reaches your landing page and claims a rebate, they’ll be given instructions on how to purchase your product on Amazon.
Once they do, they’ll enter their order ID on the landing page to confirm they’ve bought the product.
Once the customer has done this, their info, including their PayPal email and Order ID, will be recorded in your LandingCube account.
Go to the Customers tab in your LandingCube account, or the analytics dashboard for your campaign, to view your customer details.
Here you’ll check the order numbers given against those in your Amazon account, to verify they are correct. You (or someone on your team) can then pay out rebates to your customers using PayPal.
Download the CSV from this screen to make it easy to track who has had their rebates paid or not.
Rebates – why landing pages & email over Messenger?
A lot of sellers use Messenger/ManyChat to run their rebate campaigns. These work well, no doubt. Our rebate campaigns are designed to offer a slightly different alternative.
Rebates via landing pages give you a better way to build an audience. A list built on Messenger is not very stable – many sellers lately have had their ManyChat accounts banned, or been warned over what Facebook seems to think is spamming.
The truth is, your Messenger list can be shut off at any time, if Facebook bans your account. That means the money you’ve spent on building a list has now gone to waste.
Even if your account isn’t banned, it’s becoming much harder to contact your list, ever since the 24+1 changes.
That’s why email is a more stable platform to build your audience. You’ll build a solid list, which you can use for future product launches, promotions, or to ask for reviews, and it won’t be shut off at a moment’s notice.
In addition, running rebates via landing pages is a better option for driving traffic from sources that aren’t Facebook – such as Google, Pinterest, or your email list. In these cases, it’s not as ideal to send people to a ManyChat sequence to complete their rebate claim.
Start running rebate promotions now
If you need to get your product to the top of the search rankings, try a rebate campaign now.
How LandingCube’s Campaign Analytics Dashboard Works
The other major feature we’ve added is a per-campaign analytics dashboard.
This might be the product update I’m most excited about!
Better analytics means it’s easier to track your campaigns’ performance, and optimize for better results.
To view detailed analytics for a campaign, click this icon on the dashboard:
Note that you can view analytics for all campaign types, including landing pages and tracking links created with our Link Shortener.
When you’re in the analytics dashboard, you can filter the dates you want to view using the datepicker at the top right corner of the page (though be aware, analytics are only available as far back as the 10th of November, as that’s when our new analytics software began gathering data).
The dashboard will show a summary of views/claims (for landing pages), clicks (for tracking links), traffic sources, devices and locations.
This is our first iteration of expanded, per-campaign analytics. If there’s anything you’d like tracked, let us know, so we can explore it for future product updates.
LandingCube Product Updates: Rebates & Analytics
There you have it – two big new features for Amazon sellers looking to grow their business into 2021.