Amazon has many unique features that make up part of their shopping experience. One of them is Amazon’s Choice Badge.
The Amazon’s Choice Badge is a unique pin that can be awarded to a product if Amazon considers it the most relevant result for a specific keyword. You may notice the badge in the top left corner of a product’s image or below the title on a product listing’s page.
This post will provide a little info on what Amazon’s Choice means, and how to get the Amazon’s Choice Badge for your products.
History of Amazon’s Choice
Amazon’s Choice appeared on the platform back in 2015. This innovation was associated with the launch of the Echo Dot. Although Alexa (Echo’s voice assistant) has AI, she is still not very good at browsing and filtering search results. But Amazon has found an option for how to fix this.
To further popularize voice shopping, Amazon came up with a feature that quickly matched keyword requests to the most relevant products. That’s how Amazon launched its Choice badge.
Today, it is widely used on both mobile and desktop devices, in addition to voice searches.
What Does Amazon’s Choice Mean?
The Amazon name carries a lot of weight. The social proof alone of selling on Amazon can help you sell and convert more.
The Amazon’s Choice Badge is Amazon putting their name behind a particularly high-performing or well-loved product.
By doing this, Amazon is essentially pushing shoppers towards this choice.
It’s worth mentioning that Amazon’s Choice relates to keywords. So a product may be “Amazon’s Choice” for one keyword, but not another. It’s a statement from Amazon that this product is the best selection for a particular keyword.
Benefits of Having the Amazon’s Choice Badge
The badge then also helps you boost your conversion rate, due to the added element of social proof. When your product comes with a recommendation from Amazon, people tend to be more comfortable going through with their purchase.
Increased traffic, plus increased conversion rate, means more sales. So, simply put, if your product has the Amazon’s Choice Badge, you can expect a nice bump in revenue.
How To Earn Amazon’s Choice
Amazon has its own algorithm for determining which products get the Amazon’s Choice Badge, but unfortunately this information is not made public.
The best advice to give is to do everything you can to provide an outstanding customer experience. This will please Amazon, and make it more likely they’ll push people towards your product.
Here are some tips and basic steps for getting Amazon’s Choice, that will increase your odds at getting the badge, and the benefits that come with it.
1. Use FBA and Amazon Prime
Amazon cares a lot about its own profit and bottom line.
The platform is designed in a way that promotes and encourages successful and reliable sellers. Those who bring a lot of money in for Amazon, and who keep Amazon’s customers happy.
To get the Amazon’s Choice Badge, you need to be keeping customers happy, and a lot of that comes down to providing free, fast shipping. Thus, using FBA.
Amazon ensures that FBA provides buyers with the best quality of shipping and fulfillment. When a product is shipped with FBA, Amazon has confidence that they will be able to provide the level of fulfillment customers expect today. That’s why it will take you one step closer to the Badge.
The same goes with Amazon Prime. If you offer Prime shipping, Amazon will be more willing to award you with Amazon’s Choice.
2.Optimize for Amazon SEO
Since Amazon’s Choice is keyword-driven, SEO optimization plays a big part in whether or not you get the badge.
Do keyword research to find a large number of relevant keywords, and make sure your listing is optimized to include them. You may find some lower-competition keywords that you’re able to win the Amazon’s Choice Badge for.
Additionally, make sure your top keywords are properly optimized, to show Amazon that your product is the best choice, and worth recommending to customers.
3. Get More Feedback
Every prominent seller on Amazon understands the importance of product reviews and feedback. Customer feedback is a great way for Amazon to see the level of customer experience you provide.
Try and increase your product’s review count and review rating. First, make sure everything about your customer experience is as good as possible, and that your listing is clear and does not invite misunderstandings.
Then reach out to your customers and encourage as many as possible to leave reviews.
Amazon feedback services do a good job with this. These tools allow you to automate product review and feedback requests and achieve quick results. At the same time, your reviews will be verified and Amazon-compliant.
Amazon’s Choice Vs. Best Seller Pin
The Amazon’s Choice Badge and Best Seller Pin are similar, but different features.
The main difference is the way you get those badges. If you want to get a Best Seller Pin, your item must have the most sales in its product type per 60 minutes. On the other hand, Amazon’s Choice is a signal that your product is the most relevant match for the customer’s search request.
Simply put, Amazon’s Choice is based on SEO and relevance, but the Best Seller is based on the number of purchases.
Which one is best is up for debate. Though, whatever the answer, it’s not something you can really control yourself. So it’s not worth worrying about whether the Amazon’s Choice Badge or Best Seller Pin is better to have.
If you have either, you can realistically expert a nice jump in clicks, conversions and sales.
Amazon’s Choice Badge – In Summary
Amazon is one of the biggest companies in human history. So being their recommendation carries a lot of weight.
Getting the Amazon’s Choice Badge on your product is just about guaranteed to bring with it more clicks from the search results, and a higher conversion rate. So you should do all you can to provide a top-quality customer experience, and convince Amazon that this badge should be showing on your product.
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