We’ve just released a new tool to help you grow your Amazon business: rebate landing pages.
Promo rebates (offering a full or partial refund to customers after purchase) are a super powerful way to rank your products, even in hyper-competitive categories with entrenched competitors.
Whether you’re running a product launch or trying to boost lagging rankings for an existing product, our rebate pages (especially combined with search find buy URLs) will help you reach your goals.
Read on to learn how this new feature works, as well as why rebates are such a powerful ranking tactic.
How Our Rebate Landing Pages Work
Our rebate landing page tool makes it quick and easy to build a landing page and collect all the info you need to send rebates to your customers.
The first step is to create a landing page in your LandingCube account. If you’re familiar with our platform already, a lot of this will be the same as you’re used to. Setup is super quick, with our software pulling all the info from your Amazon listing into one of our four high-converting templates.
You’ll connect your integrations the same way too – make sure you add your Facebook Pixel for conversion tracking, and Google Analytics for valuable insights on your campaign’s performance.
To move forward, you’ll need to connect your landing page with your own domain. This will help you grow your brand, and make you appear more legitimate to target customers (this is important for rebate campaigns: customers need to be confident they’re not going to be scammed).
To learn how to connect your domain in LandingCube, see this article.
Finally, choose whether you want to set a limit on total/daily rebates. This is a good idea to do, to limit potential damage if the link to your landing page ends up being re-shared by your customers without your knowledge.
Driving Traffic & Facilitating Rebates
Once your rebate landing page is set up, you’ll need to get people to your page. The best and most common way to do this is probably with Facebook Ads. Other options include Google Ads, Pinterest, other social media platforms, or any other audience you might have (such as an email or Messenger list).
Once someone reaches your page and claims a rebate, they’ll be asked to buy the product on Amazon, then provide their PayPal email (necessary in order to receive the rebate), and the Order ID from Amazon (necessary to show they actually made a purchase).
From here, you (or someone from your team) will need to go and process rebates via PayPal. From the LandingCube app, navigate to Customers, then Rebate Pages to view all the details of customers who have claimed rebates. Match the Order ID against your Orders on Amazon, and use the email address to send the rebate.
(Note that you may be able to communicate with your customers and provide rebates in a different form, such as gift cards. However, PayPay is currently our recommended way to offer rebates).
Amazon Promo Rebates: A Powerful Ranking Tactic
Rebates give Amazon products more ranking power than other types of promotions. The reason being, these are full-price sales on Amazon.
High discounts (50% off and above) get a little less power for ranking, compared to full-price sales.
For example, a product that sells 20 units at 50% off probably won’t rank as high as a product that sells 15 units at full price.
Discount codes are still a really effective promotional tool. But, with rebates, you can rank your product faster and with fewer units sold, compared to other discount methods. And they’re especially useful if you’re doing high-priced promotions, such as full-price giveaways.
Rebates are an aggressive ranking strategy, but effective when trying to gain a foothold in competitive categories.
Advantages of Our Tool vs Other Rebate Platforms
Unlike some other platforms, we don’t have a marketplace of buyers looking for rebates. While this means you need to do a little more setup work to get people into your rebate flow, it means a lot more control over the flow, much less risk, and high quality buyers.
The issue of quality buyers is something that a lot of sellers don’t consider. The kind of buyers found on deal-seeker sites and marketplaces are, at best, one-time buyers, and at worst, scammers or hijackers.
They can also carry a bad reputation with Amazon, if they’ve been caught giving incentivized reviews for products in the past. These buyers can then bring Amazon in to start looking closer at you.
Plus, building an audience of deal-seekers is not as powerful, as they’re only interested in cheap products or freebies. They are not your ideal target customer – you want to be building an audience of people who are genuinely interested in your niche/products.
If you’re responsible for each step of your funnel – getting in front of leads, offering rebates and fulfilling PayPal refunds, you can better control who you are allowing access to your promotion. It lets you exclusively target high-quality, relevant buyers, who will give more ranking power up front and more value as a long-term subscriber.
Messenger vs Email
Another difference of our tool vs other rebate tools is that ours are done via email, rather than Messenger/ManyChat.
The reason is that email is a much safer platform with which to build your audience.
While ManyChat is great as a low-friction, high-engagement messaging platform, it’s also a self-contained platform, which can shut you out at any time.
We knew one seller who was doing things the right way and built up a ManyChat audience of more than 70,000, before Facebook started threatening to shut down their account due to supposed “spamming”.
The seller has been fighting this, but it serves as evidence that an audience built on a platform like Messenger is never 100% yours.
Another example is the recent changes to Facebook’s 24+1 policy. A ton of marketers spent a lot to build audiences with Messenger, just for Facebook to change the rules and leave them unable to message these people for free anymore.
While there’s a little more friction involved with email, your email list is much more under your control. No matter what, you’re going to be able to message these people, as well as using them to build custom audiences on social media ad platforms.
LandingCube’s Amazon Rebate Landing Pages
LandingCube’s purpose is to build powerful promotional and ranking tools for Amazon sellers. This is why we’ve launched this feature, to provide a more aggressive alternative to traditional promotional campaigns.
If you’re an existing LandingCube user, or are yet to try out our promotional tools, be sure to see what our rebate landing pages can do for those keywords that need a little extra push.