How to Use Amazon Posts to Boost Sales and Grow Your Brand

Where Do Amazon Posts Show Up?

At this time, Amazon Posts show only on mobile (in the mobile browser and in the Amazon app).

Amazon posts show in a number of different areas of the site. The catch is that you can’t choose where they show up. You can only submit posts, and Amazon will place them automatically based on relevance and customer engagement.

Here are the various places Amazon Posts can show up:

Product Listings

Posts show up towards the bottom of product listings, under the heading “Related posts”. 

Your own posts can show on your product listings, along with posts from other brands. Of course, your products can show on other listings too.

Brand Feed

All your posts will show on your brand storefront. Once you sign up and start creating posts, these will show under another tab on your brand’s homepage.

Posts Feed

When you click on a post, you’ll be taken to a Related Posts feed, which is an Instagram-style feed of posts from similar brands and products.

Category Feeds

Posts are assigned with category tags. Click on one of these tags, and the customer is taken to a feed showing more posts related to this category.

Benefits of Amazon Posts

Amazon Posts is a small but potentially beneficial feature. Since they’re free, there’s very little downside to using this feature, while the upside can be big for your sales and brand awareness.

Here’s an overview of the benefits you can get out of this feature:

• You can boost visibility for your products, by getting more real estate and thus more eyeballs on your products on the Amazon platform.
• More visibility = more sales potential.
• Posts help you bring attention to other products in your range, which shoppers viewing one of your other products may not be aware of.
• You can potentially take away sales from competitors, by showing up on their listings and providing shoppers with an alternative option.
• Posts are a great way to build and display your brand’s voice. These can be real, authentic, and get people to invest emotionally in your brand.
• Posts also include a button customers can click to “Follow” your brand. When they do this, you’ll be able to send email marketing content to them through the Amazon platform.
• The barrier of entry is low. You don’t need a huge amount of time investment, you don’t need to pay anything. If you’re already doing some other form of digital marketing/social media market, you can even just repurpose what you’ve already posted on other platforms.

If there are any downsides to Posts, it’s just that they may prove ineffective, and thus you’ll get no return for the time spent.

Yet, as mentioned, the investment is low. The main cost is how much you spend creating images for your posts.

There are some ways that they could be better. Of course, you’d want to be able to control where your Posts go, and it’s hard to attribute your sales to coming from posts. But these aren’t reasons not to at least try this feature out.

How to Start Posting on Amazon

If you’re enrolled in Brand Registry (and in the US marketplace), you can more or less start straight away.

Go to ​​posts.amazon.com to get started. From here, you just choose a brand to post from, and set up a profile for that brand, with a name and a profile picture.

Once your brand is set up, you can start posting. When you’re first starting out, you’ll see a blank page and a “Create post” button.

Creating a post is simple. All you need is:

• An image
• A caption
• Product ASIN(s)

The requirements for images are as follows:

• Image format: JPEGs/PNGs
• Maximum file size: 100 MB
• Image resolution 640×720 Pixels or bigger

You can specify up to 10 ASINs when you create your post, ordered by relevance. This helps Amazon know what your post is about, and where to show it (i.e. what listings and categories).

Once you’ve filled this out, add your post or schedule it for later.

Just make sure to follow Amazon’s guidelines, and you can post as much as you want.

Click here for Amazon’s full Posts Content Guidelines and Acceptance Policies. 

Tips for Success

Like any kind of social media, your success with Amazon Posts depends on your approach. You need to go about it the right way to maximize customer engagement, visibility, and ultimately, sales.

Here are some tips to help you be successful with your Posts:

• Post often. The more posts you have, the more opportunity you’ll have to show up in feeds.
• Create engaging visuals. Just like social media channels like Facebook, TikTok and Instagram, it’s all about how well your post captures the reader’s attention. If it doesn’t, they’re going to scroll on to the next post.
• Use lifestyle images. Make images showing your product in real situations, in real life. A plain old product photo with a white background won’t cut it.
• Repurpose your content. If you’re doing content on Facebook, Instagram, Pinterest, use what you already have and put it on Amazon too.
• Post UGC. UGC, or user-generated content, is extremely powerful. These are things like customer testimonials, social media posts from customers, and reviews. If you get nice comments about your product, or it’s mentioned by influencers, use that for your Posts.
• Make your copy short and sharp. There’s not much room to display content at first, and though the customer can expand the copy, they’re not going to bother much with reading. Create a short, attention-grabbing headline, and rely on that and your main image.
• Test. With all digital marketing, you should be testing constantly, to see what gets you the best results. Without better attribution, you can only test so far with Posts, but try to figure out if a boost in sessions for your product coincides with something you’ve done in Posts.

Boost Your Brand with Amazon Posts Now

Amazon Posts are a neat feature you can take advantage of to grow your brand.

You don’t really need to do anything new, if you’re already advertising your brand outside Amazon, on channels like Facebook and Instagram. You can simply repurpose the same kind of content you have been posting, and put it on Amazon.

Posts may not double your sales. But they’re a way to get more visibility across the Amazon platform, with minimal investment.

If you’re a brand-registered US seller, make use of this feature now.