Without tracking how many Amazon promo codes are used and thus result in sales, it is hard to gauge the effectiveness of a promotion. In this post, we detail different ways of how to track promo code use on Amazon, so ultimately you can better gauge the effectiveness of your promo campaigns.
There are two ways to track Amazon promo code usage and sales that result from promotions. The first involves analyzing the All Orders report available in Seller Central. The second is by using Amazon associates.
Method 1: How To Track Promo Code Use on Amazon With All Orders Report
The All Orders Report available in Seller Central contains a record of promo codes used for each order made. Downloading and analyzing this report will allow you to track how many promo codes were used, and how many sales were made.
This method is a bit more time-intensive, but it provide the most precise data.
- Login to Seller Central, navigate to the ‘Reports’ tab and click on ‘Fulfillment.’
- On the left hand side, under ‘Sales’ choose ‘All Orders.’
- Choose the date range over which you ran your promo campaign.
- Click Request Download. Wait for the Report Status to change from Progressing to Download, and then click Download.
- Import the download txt file into a Spreadsheet
- With Google Sheets: File > Import > Upload >Select the file from your computer >Replace data at selected cell
- Create a filter (Data > Create a filter)
- Navigate to the column ‘promotion-ids.’ It is the last column in the report.
- Open the filter for this column by clicking the green inverted triangle, click on Clear and then select the promotion-id of the specific promotion you want to track. *You can find the promotion id by going into Seller Central > Promotions > Manage Promotions, and the promotion id is the tracking id*
- Now you have a breakdown of all the orders made, and the quantity of each order made, for that promotion.
- Hint: To make this easier, develop a useful system for giving your promotions tracking IDs, so you can easily identify the promotions in these reports.
Method 2: Tracking promo sales through Amazon Associates
In order to do this, you have to drive traffic through a URL with your Amazon Associates tracking ID. So if you are doing Facebook Ads and driving traffic to a landing page, then you would use the affiliate link (made in Amazon associates) to direct traffic through to Amazon. *In LandingCube, you would use the URL Redirect feature to place the affiliate link*
So, when someone claims a promo code and ends up purchasing on Amazon, this sale will show in the Associates dashboard.
This method is certainly easier, but it is also much less precise. For instance, if you are running multiple promotions for the same product, each with different percentage discounts, you won’t be able to distinguish this by the promotion per se. You can find this out based on the sale price of the unit sold.
Another awesome reason to use Associates: You earn a commission for sales made (between 1% and 10% depending on the category). And not only on your products. If someone gets to Amazon from your affiliate link, you will earn commission on any product they buy within a 24-hour period!
In Summary: Tracking Amazon Promo Codes
The ability to track the usage of Amazon promo codes is essential to evaluate the effectiveness of your promo campaign. We outlined above two different ways to track promo code usage- through the All Orders report in Seller Central and through Amazon Associates.
Now that you know how to track sales from your promotions, you can measure how effective your campaigns are. So here’s to creating promotions that are successful and help grow your business!