How To Compete with Amazon

Is it possible to compete against Amazon?

It sounds crazy. Amazon is huge. David vs Goliath. How can you beat them?

We’re not talking overtaking them in revenue or market share. But rather selling more on your e-commerce site.

It is possible. And this video will provide some tips on how. Thank WebRetailer and Travis Romine for the great content.

How to Compete with Amazon

In order to compete with Amazon, first realize what Amazon is. Then you can think about how you can provide value to customers which Amazon is not built to do.

• Amazon is a huge vanilla machine
• You can customize your store, brand voice, how you interact with customers. Instead of the vanilla, shotgun approach that Amazon presents products, talks to customers, etc
• You can do a better job of engaging customers with brand voice, robust product pages, engaging media (custom videos) that Amazon doesn’t have.
• You can put engaging content on your own website that isn’t on Amazon to tip the advantage.

How to compete with Amazon & your other competitors?

• Be the authority on what you’re selling (robust information, videos unboxing, application videos)