Last update: November 10th 2021
This page has all you need to know about our latest product updates and feature releases.
If you have any features you’d love to see in the future, or any questions about existing features, contact us any time – we’ll be happy to hear from you!
One-Click Amazon Attribution Integration
We’ve had a lot of people ask us about integrating Amazon Attribution links with their landing pages. So we decided to make it as easy as possible.
You can now connect your LandingCube account with the Amazon Attribution API, to let you create Attribution links within LandingCube with just the click of a button.
There are two places you can create Attribution links. First, as the Destination URL in landing page or Messenger campaigns. Under Claim Settings, when you choose your final URL type, choose Amazon Attribution from the dropdown menu.
You can also create standalone Amazon Attribution links in the Links Dashboard. To do this, hit “New Link”, and choose Amazon Attribution as the link type.
Enter your product URL, add additional tracking code (such as Google Analytics or the Facebook Pixel), shorten/brand your link, and publish – you’ll have an Attribution short link all ready to go.
The ability to shorten your link, add your own domain and add tracking scripts are just a few positives of creating Attribution links this way, rather than through the regular Attribution dashboard in the Amazon Advertising Console.
It also makes it super easy to track the different links you’ve set up within your LandingCube dashboard.
What is Amazon Attribution, and Why Should You Use It?
If you’re not aware of Amazon Attribution already, here’s what you need to know.
Amazon Attribution is an analytics tool for external (off-Amazon) traffic. If you send people to your product listing through an Attribution link, you’ll be able to see how many actual conversions (meaning sales) you get from your external traffic.
Amazon Attribution shows you Amazon shopping data, such as purchases, add to carts, and detail page views. This is huge, if you’re interested in seeing how many people actually buy your product after clicking through from an email or Google/Facebook Ad – and you should be.
This is the only way to truly be able to assess and optimize your external traffic, without relying on guesswork.
Even better, using Attribution can allow you to access the benefits of the Brand Referral Bonus Program, which gives you discounts on referral fees for customers you send from external traffic.
The Brand Referral Bonus Program
This program is set up by Amazon to incentivize sellers who drive external traffic.
As long as you send traffic through Amazon Attribution links (including Attribution links created in LandingCube), you can earn a bonus averaging 10% of product sales to be credited toward your referral fees on a monthly basis.
There’s really no downside: if you’re already sending external traffic to your products, signing up for the Brand Referral Bonus Program and using Attribution means you’ll earn money for each sale you make, as well as additional purchases of products from your brand within the next 14 days.
This can be a huge boost for the ROI of your external traffic – a lot of people struggle to maintain profitability with off-Amazon marketing, so earning a portion of your spend back may make all the difference.
To be eligible for the Brand Referral Bonus Program, you need to be registered with Amazon Brand Registry, and be a US Seller Central user. You can go here to enroll in the Brand Referral Bonus Program.
