Update June 2019: JumpSend as its own service has been rebranded, and is now a part of the Jungle Scout software suite.
JumpSend remains the customer-facing part of the service, but the service for sellers is now called “Launch“. The features remain the same.
If you’ve been selling on Amazon, or thinking about it for any length of time, you probably know Jungle Scout.
While the product research tool is their flagship product, they have a wider suite of Amazon software tools. JumpSend is one of these
In this post, we’re going to show just what JumpSend offers Amazon sellers, and whether this kind of service is worth it.
What is JumpSend?
JumpSend has two features.
One is a launch platform for distributing coupons and driving sales to your Amazon listing.
The other is an email autoresponder, a tool that integrates with Amazon Seller Central, to automate your Amazon emails.
Both features have their own value, hence why JumpSend has such a wide user base. Yet there are alternatives you can consider for both of its use cases (launching & driving sales in particular).
Let’s look a little deeper into how JumpSend functions.
JumpSend for Product Launches & Ranking
The hardest part of a product launch is getting your products in front of potential buyers.
JumpSend has an Amazon deals marketplace with over 100,000 active shoppers. Customers can search and filter deals by price, discount percentage, category or search term, and get a coupon to use on Amazon.
This method is a popular option for sellers launching new products on Amazon. It makes it easier to take on the top sellers on Amazon, by helping your product get visibility outside of Amazon’s search rankings.
It can also be a good way to get a short-term boost in sales velocity, or clear excess stock (to avoid paying long-term storage fees, or free up cash flow).
JumpSend for Reviews
JumpSend’s other feature is their email autoresponder.
As mentioned in our Ultimate Review Guide, Amazon autoresponders are a popular way of following up with every customer, to ask for a review.
JumpSend links with your Seller Central account via Amazon’s API to automate your Amazon emails.
You can queue up sequences based
You can also set up a sequence to fire when a refund is being initiated, to prevent negative feedback or product reviews.
They have several effective email templates pre-loaded. You can also customize your emails to convey your brand’s message, or to add attachments like ebooks or instruction manuals.
Is JumpSend Worth It?
Edit June 2019 – this pricing may be out of date with JumpSend’s rebranding to Launch.
JumpSend has four subscription levels, depending on how many active products you are using with them.
Pricing begins at $19 per month (if billed annually) or $29 billed monthly for 3 products. Prices go up to $139 (annual) or $199 (monthly) for up to 100 active products.
All plans offer unlimited coupons and unlimited emails.
For newer sellers especially, what JumpSend offers is well worth the cost. Adding more active products results in things getting a bit more pricey,
Automating your email sequences and promotions saves a lot of time, which is a premium for anyone running an Amazon store, whether it’s an up and coming or established business.
As Amazon email software goes, there are more affordable options. However, tie in their launch service (with which you don’t need to worry about paying for traffic), and it becomes a valuable tool to have in your Amazon toolbox.
How about the downsides?
Same as with Amazon, JumpSend limits you in that you do not own your customers.
Customers sign up for an account on JumpSend’s customer-facing site. But when they claim a coupon and buy your product, you do not get the chance to capture contact details or retargeting data.
Another issue is that Amazon Buyer-Seller Messages are getting less and less effective. Buyers are able to opt out of receiving messages, and the rules are tighter on what you can and can’t say.
This means JumpSend’s autoresponder may not have the power it once did.
To sum up, JumpSend has some
Alternative Options for Product Launches & Gathering Reviews
There are many other Amazon autoresponder tools out there, as well as launch services such as Viral Launch and ZonJump. Some tools may be a little more powerful than JumpSend, but you will have to pay accordingly.
The most effective alternative is to drive your own off-Amazon traffic. Using a landing page, you can offer discount coupon codes through paid ads like Facebook and Google Ads, social communities, blogs or email marketing.
Send your traffic from the initial source to your landing page. On this page, you can capture your lead’s contact details (email or Messenger signup), as well as retargeting data from the Facebook Pixel.
Driving traffic through a 2-Step URL also helps you rank for specific, high-value keywords.
An Amazon landing page tool like LandingCube makes it easy to create a landing page for your Amazon product.
Driving traffic and running promotions using this method gives you full control over your customers. This makes scaling your business and launching future products a lot easier – and cheaper.
JumpSend Review – In Summary
JumpSend is known throughout the Amazon community, and for good reason. Their software tools offer a clear benefit for Amazon sellers. And they come at a price that can fit into the marketing budget of new and experienced businesses.
However, you may want to consider driving your own traffic – which you can do at the same time as running JumpSend promotions.
The more traffic you have control over, the easier it will be for you to separate your business from the competition.
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