If you’re already selling on Amazon (or still thinking about it), you’ve probably come across the term Amazon Storefront. Maybe you’ve seen other brands with nice, customized pages and wondered, “Do I need one too?” The short answer is Yes. And here’s why.

An Amazon Store, aka Storefront, is a space where you can showcase your brand and entire product lineup in one place. A Storefront makes it easy to group your products, promote your best-sellers, and tell your brand’s story, in one seamless experience.

Instead of sending customers to a bunch of separate product links, they can simply use a clean, professional URL that  typically follows this format: amazon.com/yourbrand. Basically, with a branded Amazon Storefront, your business will look more credible, it will give customers a seamless shopping experience, and will increase the chances of them seeing more of your products.

If you’re an Amazon seller who wants to stand out, setting up an Amazon Storefront is a MUST. But having one is just the first step – getting traffic to it is what really matters. So, how do you get more shoppers to see your Storefront and, more importantly, put your items in their cart and check out? Here are seven tried-and-tested tactics to help you drive traffic while growing your brand.

Why Send Traffic to Your Storefront Instead of Individual Listings?

If you’re investing time (or money) in driving traffic, you might be wondering “Should I send shoppers straight to my product listings or to my Amazon Storefront?” The answer? In most cases, your Storefront is the better bet. Here’s why:

It’s More Than Just a Product Page

Your Storefront is where your brand comes to life. A great Storefront has organized store sections, uses lifestyle images, shares UGC (user generated content) videos, and tells a brand’s story in a way that connects with the customers. The more customers relate with your brand, the more likely they are to stick around, add more to their cart, and even have a chance of repurchasing.

No Annoying Competitor Ads

On individual product pages, Amazon often shows ads for competing products (especially if you don’t own the Buy Box). The difference in having a Storefront is that it’s your space. There are no competitor ads or other unnecessary distractions – it just shows your brand. That means a better shopping experience and a higher chance of sales.

A More Seamless Shopping Experience

Most customers want the convenience of shopping from home while still getting that in-store experience – they want to see more products, get to know the brand, and enjoy shopping in a well-organized online store. With a good Storefront, you can absolutely do this. Plus your customers are more likely to stay and check out your Storefront if you have organized sections like “New Arrivals”, “Best Sellers”, or “Items Under $10”.

When a Storefront Makes the Most Sense

If you have multiple products, you must set up an Amazon Storefront. For example – an aromatherapy brand can neatly categorize items into aromatherapy roll-ons, bath bombs, and candles. However,  if you are only selling one product, a full Storefront might not be necessary, unless you have a strong brand story to tell or plan to expand soon.

Why Having an Amazon Storefront is Worth It

• Looks More Legit – A clean, branded Storefront makes your business look professional and trustworthy, which can help turn browsers into actual buyers.
• Helps You Sell More – Organizing your products in one place makes it easier for shoppers to find what they need, see your bestsellers, and even buy more from your product line.
• Gives Your Brand a Stronger Identity – Storefront keeps your branding consistent and recognizable, with the help of custom banners, images, and text.
• Provides Useful Data – Amazon Store Insights lets you see how many people visit your Store, what pages they check out, and what’s driving those sales.

How to Get More People to Your Store: Organic vs. Paid Traffic

Unlike product listings, Amazon Stores don’t show up in Amazon’s search results. But here’s the good news – your Store can show up on Google, which means you have a chance to bring in shoppers organically over time. So, should you focus on free (organic) traffic or invest in paid ads? Let’s break it down.

Getting Organic Traffic (a.k.a. Free Traffic)

If you want more people to find your Store without spending money on ads, here’s what you can do:

• SEO is Still the Key – Adding the right keywords to your Storefront’s titles, section names, and descriptions is one of the easiest (and cheapest) ways to get more traffic. When your Store is SEO-optimized, Google knows what it’s about and can show it to shoppers searching for related products. Of course, this is easier said than done, so here are some Amazon SEO Tools that might help.

• Get More Backlinks – Share your Store link on social media, in blog posts, or through influencers. The more websites link to your Store, the better chance it has of appearing in Google search results.
• Build Brand Awareness – If people are searching for your brand name on Google, your Amazon Store can show up as one of the top results, bringing in shoppers who already have an interest in your products.

Paying for Traffic (a.k.a. Fast Results)

If you want an instant boost in traffic, paid ads can drive the right people straight to your Store. Here’s how:

• Run Google Ads – Running Google Ads can push your Store to the top of search results for specific keywords.
• Use Meta Ads (Facebook & Instagram) – These platforms help you find your target demographic, helping you reach potential buyers who haven’t found you yet.
• Work with Influencers – Influencer shoutouts (especially with a direct link to your Store) can drive targeted traffic that’s more likely to convert.

Bonus: Amazon’s Brand Referral Bonus (A Little Extra Cashback)

If you’re a US-based seller, Amazon actually rewards you for sending outside traffic to your Store. Through the Brand Referral Bonus program, you can get a percentage of your sales back when you drive traffic from external sources like Facebook or Google. It’s a great way to make your ad spend go further and get a little cashback while growing your Store’s traffic.

Here Are The 7 Tactics to Increase Your Storefront Traffic

1. Amazon Ads: Should You Send Traffic to Your Storefront or a Product Page?

When you run Amazon ads, you’ve got a choice: do you send shoppers straight to a product page, or do you bring them to your Storefront so they can see everything you offer? Most sellers go straight for Sponsored Product ads because they want to sell one specific item. But here’s what they miss – Sponsored Brands ads let you send people to your Storefront instead, giving them a chance to browse, discover more products, and maybe even buy more than they planned (wink).

Amazon PPC and Sponsored Brands Ads – What’s the Difference?

Sponsored Products – These ads promote individual products and show up based on keyword or product targeting. They’re ideal when you want to promote a specific item, like a discounted product or a new launch. (You can learn more about Amazon PPC Product Targeting here: https://sellermetrics.app/amazon-ppc-product-targeting/)

Sponsored Brands – These ads appear at the top of search results, it features your logo and a custom headline. They can link to a landing page with multiple products or send traffic straight to your Amazon Storefront.

Why Should You Send Traffic to Your Storefront?

To Build Brand Awareness – If you want to showcase your full product lineup or promote your brand to new shoppers, your Storefront is the way to go.

To Cross-Sell – When shoppers land on your Store, they’re more likely to browse and discover your other products, increasing their cart size.

Why Should You Send Traffic to a Product Page?

To Promote a Single Product – If you’re pushing a new launch or a best-seller, sending traffic straight to that product’s page keeps things easy for the shoppers.

High Conversion Potential – If a product already has strong reviews and sells well, you don’t necessarily need to tell your full brand story – just get the shoppers to checkout.

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2. Using Amazon Posts to Drive Free Traffic to Your Store

Think of Amazon Posts like having an Instagram feed right inside Amazon. It’s a free tool (yep, free!) that lets you post lifestyle shots, product images, or promotional content, all linking back to your Store or product listings. The catch is it’s only available on mobile (which is not really an issue since most shoppers use their Amazon app anyway).

Here’s why this tool is worth using: Every post you put up can lead shoppers straight to your product pages or your Brand Feed (a collection of all your posts). And the best part is that the number of clicks doesn’t cost you a thing. It’s basically free advertising that helps build brand awareness and gives shoppers more chances to discover your products.

By linking your Amazon Posts to your Store, you’re not just showing off one product – you’re inviting shoppers to check out everything you offer.

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3. Running Google Search Ads for Your Amazon Store

Google Ads let you show up exactly when people are searching for products like yours. Instead of sending shoppers to a random landing page, you can send them straight to your Amazon Store, where they can browse and (hopefully) buy.

Here’s how to make the most of it:

• Bid on your brand name – If you don’t, your competitors might, and they’ll steal your traffic. Not cool.
• Use product category keywords – Think “wireless meat thermometer” instead of just “kitchen gadgets.” The more specific, the better.
• Make your CTA (call to action) clear – Say things like “Shop our full collection on Amazon” or “See our latest deals in our Amazon Store” so shoppers know exactly what to do next.

If done right, Google Ads can be a powerful way to bring in fresh traffic and get more eyes on your Store.

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4. Running Meta Ads for Your Amazon Store

Facebook and Instagram aren’t just for scrolling – they’re goldmines for sending traffic to your Amazon Store. With billions of users and insanely detailed audience targeting, Meta ads help you reach the right people at the right time.

Why Send Facebook & Instagram Traffic to Your Amazon Store?

• A Smoother Shopping Experience – Your Store gives shoppers a clean, ad-free space to explore multiple products instead of just one. More browsing = higher chances of bigger orders.
• Leverage Social Proof – If you’ve already built a following on Facebook or Instagram, direct them to your Amazon Store and leverage on that brand loyalty. People trust what they see on social media.

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5. TikTok Ads for Amazon Stores

Just like Facebook and Instagram, TikTok isn’t just about dance trends and doom scrolling – it’s a powerhouse for eCommerce. More sellers are using TikTok ads for Amazon stores to reach younger shoppers and visual-first buyers, using short-form videos grabbing insane engagement.

Why TikTok Works for eCommerce

• Engagement Is Sky-High – Quick, catchy videos grab attention way faster than static images.
• Virality Potential – One video can explode overnight, flooding your Store with traffic.

      TikTok Ads That Get Results

• Spark Ads – Use organic posts that are already getting views and turn them into ads.
• In-Feed Ads – Seamless, native-looking ads that pop up in users’ For You pages.
• Creator Marketplace – Partner with influencers who already have an engaged audience.

Best Practices for TikTok Ads

• Keep It Real – TikTok isn’t the place for overly polished ads. Authenticity wins.
• Use a Clear CTA – “Shop now on Amazon” or “Explore our Store” should be front and center.

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6. YouTube Ads for Your Amazon Store

Whether they’re searching for a product like yours or a deep-dive review before buying, shoppers turn to YouTube to see it in action. They want to watch real people using the product, breaking down the features, and giving honest opinions. It’s the perfect platform to showcase what makes your brand stand out.

How to Create YouTube Ads That Actually Work

• Hook Them Fast – You don’t want them to hit that skip button, the first three seconds of your ad matter. A very strong hook is a must. Show the product in action and highlight its biggest benefit right away.
• Make It Real – Demonstrate real-world use cases so viewers see how your product solves a problem.
• Use a Clear CTA – “Shop Now on Amazon” should be front and center, with clickable overlay cards or end screens directing viewers to your Store.

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7. Email Marketing for Your Amazon Store

Email marketing is not dead,  it is still one of the most effective ways to drive traffic and sales, because unlike social media (where algorithms decide who sees your content), emails land directly in your subscribers’ inboxes, giving you complete control over timing and messaging.

How to Use Email to Drive More Amazon Sales

• New Product Announcements – Launched something new? Let your subscribers know and link them straight to your Store.
• Seasonal Promotions – Holidays like Prime Day, Black Friday, and Christmas are perfect times to highlight deals in your Store.
• Exclusive Discounts – Reward your email subscribers with unique coupon codes for your Amazon Store.

The best part of utilizing email marketing is that once you’ve built an email list, you own that audience – there’s no need to rely on ads or Amazon’s algorithm to get your message out.

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BONUS TACTIC: Creating a Custom Amazon Landing Page

One of the biggest challenges with sending traffic directly to an Amazon Storefront is the limited ability to track and engage visitors. That’s where custom Amazon landing pages come in.

Tools like LandingCube allow you to:
🔹 Host landing pages on your own domain
🔹 Capture email addresses before sending users to Amazon
🔹 Install tracking pixels to measure performance more accurately

Why Send External Traffic to a Landing Page First?

Instead of sending traffic straight to your Amazon Store, having a landing page gives you more control. It helps you get more leads, see where your visitors/shoppers are coming from, and improve ad performance, while keeping potential customers engaged.

Why a Landing Page is a Game-Changer for Your Amazon Traffic

• It helps You Build an Email List – Many visitors won’t buy on their first visit, but with a landing page, you can collect their emails for future promotions and remarketing.
• It Gives You Better Tracking & Analytics – Hosting your own landing page lets you integrate Google Analytics, Meta Pixel, and other tracking tools, so you get a clearer picture of user behavior and conversion funnels.
• It Can Optimize Ad Performance – Ad platforms like Meta and Google optimize campaigns based on lead generation. By tracking email sign-ups first, their algorithms can refine targeting and bring in higher-quality visitors.
• Remarketing & Lookalike Audiences – Once you’ve built an engaged audience, you can retarget them with follow-up ads or create lookalike audiences to reach new potential customers with similar traits.

A Winning Funnel = Landing Page + Amazon Store

By combining a custom landing page with your Amazon Store, you create a seamless funnel:
Capture the lead – Get the visitor’s email before they leave.
Guide them to your Store – Drive traffic to your Amazon Storefront.
Track their journey – Monitor the full path from ad click to purchase.

How to Measure the Success of Your Amazon Storefront Campaigns

Putting in the work to drive traffic to your Amazon Store is definitely not a walk in the park, so you need to know what’s actually paying off. There are tools like Amazon’s analytics and Attribution that can help you track exactly where your visitors are coming from and whether they’re turning into customers. With Amazon Attribution, you can create tracking links for your Google Ads, Meta Ads, or influencer campaigns, so instead of hoping for something to work, you’ll know what’s bringing in real sales, and what’s just a waste of your budget.

Keeping It Simple: The Numbers That Matter

• Amazon Click-Through Rate (CTR): Are people clicking on your ads or links?
• Conversion Rate: How many of those clicks turn into actual sales?
• Sales Impact: How much extra revenue are your external campaigns bringing in?
• Return on Ad Spend (ROAS): Are your ads making you money or just burning through your budget?

Let’s Wrap It Up

Running a successful Amazon Storefront isn’t just about listing products and hoping for the best. It’s about building a space that feels like home for your brand – where customers can browse, connect with your story, and shop without getting distracted by competitors. But bringing in the right traffic takes time and most importantly, strategy.

It takes a smart mix of organic marketing, paid ads, and influencer collaborations to bring in traffic that actually converts. And just as important, is knowing what’s working and what’s not – if you’re not measuring your results, you’re basically flying blind, and that makes it a lot harder to scale.

That’s why tools like Amazon Attribution and custom landing pages matter. They give you real data on where your traffic is coming from and what’s driving sales, so you can put more budget on what’s working  instead of wasting it on what doesn’t.

If you’re looking to grow your Amazon brand the right way, let’s talk. There’s a smarter way to do this, and we’d love to help you make it happen!