If you’re sending traffic to your Amazon product listings from sources outside Amazon, such as Facebook, Google, email or your website, you should be using Amazon Attribution.
Doing so will let you know what kind of results you’re getting from your traffic – how many people are actually making a purchase, adding an item to their cart, or bouncing and leaving without a purchase.
Additionally, Amazon now rewards you for driving traffic with Amazon Attribution, with discounted referral fees. This means you can save a lot of money on your external traffic campaigns by ensuring that you use Attribution links.
You may be wondering how you can take advantage of Amazon Attribution without needing to change the way your current funnel – such as an email capture landing page funnel – is set up. Luckily, it’s quite simple to add Amazon Attribution links to your funnel without changing much.
Read on and we’ll show you how to integrate Amazon Attribution with LandingCube landing pages.
Further reading: we created a complete, top to bottom guide on using external traffic to grow your Amazon business. Read it now: How To Drive Traffic To Your Amazon Listing: A Step-By-Step Guide
What is Amazon Attribution?
Amazon Attribution is a tracking and analytics tool for external traffic. It’s essentially the only way to get data on purchases, add to carts, and other on-Amazon events for traffic you send from outside Amazon.
To use Amazon Attribution, you need to be registered with Amazon Brand Registry. You also need to be in one of the marketplaces that currently support Amazon Attribution – currently, Amazon US, CA, DE, ES, FR, IT and UK.
Once you’re accepted to Amazon Attribution, go to the dashboard in your Seller Central account to create attribution tracking tags. You can create unique tags for separate traffic sources, or individual campaigns (such as testing different Facebook audiences, to see which produce the most sales).
The data will show up in your Amazon Attribution dashboard, including impressions, clicks, detail page views, add to carts, purchase rate and sales for each of your tags.
Why Amazon Attribution and LandingCube Go Hand in Hand
For some time, talking to our users at LandingCube, there’s been one common question. How to track actual purchases made from traffic sent through landing pages?
For a while there was no way to do this – as you can’t add something like Google Analytics or the Facebook Pixel to Amazon.
Amazon Attribution solves the last problem of driving traffic to Amazon, giving you access to detailed tracking for your external traffic campaigns.
That makes LandingCube the most complete way to build a funnel from Facebook or Google Ads to Amazon.
Your funnel should look like this.
Step one: advertise on Facebook, Google, or your external traffic channel of choice.
Step two: drive traffic to your landing page, where you can get email signups and filter low-intent traffic.
Step three: send high-intent traffic through a link with the Attribution tag to your product listing.
This type of funnel lets you own your traffic, filter traffic so only people in “buy now” mode go through to your listing, and retarget those who don’t click through with follow-up ads. All while tracking final purchases on Amazon to hone your strategy.
How to Use Amazon Attribution with LandingCube
So, how exactly do you use Amazon Attribution with LandingCube, so you don’t lose the tracking tag along the way?
You’ll want to add your tracking link as the link your customers will follow when they click “Go to Amazon” from your landing page.
This will ensure that the Attribution tag is picked up by Amazon and purchase data shows up in your Attribution dashboard.
To do this, at the last step of setting up your campaign, under “Claim Settings”, set the Destination URL to Any URL.
Go down to the “Redirect URL” field, and paste your Amazon product link with the Attribution tag included.
That’s all – now you just publish your page and start driving traffic.
The links and tracking will work like this:
- Facebook/Google Ad – links to your landing page
- Landing page – links to Amazon (incl Attribution tag)
Just be sure to separate landing pages for different traffic sources, so your Attribution data stays clean and gives you a clear picture of which traffic sources are working best.
Summing Up
Driving traffic with LandingCube and Amazon Attribution is a powerful way to promote your Amazon products today. You’ll get the chance to build an email list and inject your brand identity into your promotions, while viewing key Amazon purchase data with Amazon Attribution. What’s more, Amazon will pay you for it.
If you’re not using LandingCube yet, sign up now to try it free for 21 days, and see how you can grow your business with landing page funnels.
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