A Guide to Facebook Insights for Amazon Sellers [Infographic]

Facebook Insights for Amazon Sellers

It’s becoming ever more important for Amazon sellers to build a brand. Simply selling on Amazon is becoming harder and harder. Building an audience off of Amazon, and using that audience to drive traffic to Amazon, is a great way to grow your brand and sales on Amazon.

Building a Facebook page is one of the most powerful ways to build an audience for your brand. But simply setting up a page is not enough. To get the most out of Facebook, it’s important to keep tabs on how the page is performing. Facebook Insights is exactly the tool to analyze how your page is doing.

Insights is a powerful analytics platform, but it can be overwhelming. Thankfully, The Business Backer made an awesome infographic to help small business’ utilize Facebook Insights.

The infographic gives a great overview of how you can use Facebook Insights to gain knowledge about how your page is performing:

• Overview. This is a high-level view of likes, reach & views over the last 7 days, as well as stats on how your Recent Promotions & Recent Posts have performed,  and offers insights from other pages similar to yours.
• Likes. This section breaks down your Likes, one of the most important metrics on Facebook- where likes are coming from, changes over time, etc.
• Reach. This section gives you an idea of how many people beyond your fans are interacting with your page’s activity.
• Page views. How many people viewed your page and where did the views come from?
• Actions on page. You want people who visit your page to take specific actions. See how this is panning out in this section.
• Posts. Insights can help you create more impactful posts based on data about the people who view your posts.
• People. Learn about who your fans are. You can use these insights to test your hypotheses about who your target customers are.
• Messages. Learn how you’re dealing with the powerful Messenger feature of Amazon here. Messenger is a great way to interact with potential customers and lead them towards buying.

At LandingCube we help Amazon Sellers leverage channels off of Amazon to build their brand. Facebook Insights is another tool that fits within this broad strategy. This infographic will help you leverage Insights. View the infographic below or click this link for a larger version.