How Amazon Sellers Are Using A+ Premium Content: 2025 Best-Practice Guide & Examples

In the competitive world of Amazon, standing out is not just an option—it’s essential. Implement Amazon A+ Content to gain an edge over your competitors, or in some cases, keep up with them.

Amazon A+ Content is a powerful tool that allows sellers to elevate their product listings with enhanced visuals, compelling storytelling, and engaging modules. In this blog post, we’ll dive into Amazon A+ Content best practices, explore its premium features, and show how brand representatives and resellers are leveraging it to drive sales and customer loyalty.

Table of Contents

What is Amazon A+ Content?

Amazon A+ Content is an enhanced marketing feature that allows sellers to improve the presentation of their product listings. By adding visually rich images, comparison charts, and text placements, sellers can better convey product benefits and brand identity beyond product bullet points and product descriptions.

Amazon A+ Content is designed to:

• Educate potential customers.
• Reduce return rates by offering clear product details.
• Build trust through engaging storytelling.

The goal? To turn browsers into buyers.

Requirements Amazon Sellers need to Meet to Create A+ Content

Before diving into A+ Content, sellers must meet specific criteria:

• Be enrolled in Amazon Brand Registry.
• Hold an active trademark for your brand.
• Sell products that belong to the brand you’ve registered.

If you meet these requirements, A+ Content is available to you at no additional cost for standard modules.

What Are the Benefits of A+ Content?

Adding A+ Content to your listings can provide several advantages:

• Increased Conversions: Shoppers are more likely to purchase when they have clear, visually appealing product information. According to Amazon, Basic A+ Content can increase sales by up to 8%, and well-implemented Premium A+ Content can increase sales by up to 20%.
• Enhanced Branding: Build trust and authority by showcasing your brand identity.
• Reduced Return Rates: Clearer product descriptions help customers make informed purchasing decisions.
• Better SEO: Optimized A+ Content can help improve discoverability within Amazon’s search algorithm Amazon A9 algorithm.

How Much Does it Cost to Create Amazon A+ Content?

• Standard A+ Content: Free for registered brands, with modules like image carousels and comparison charts.
• Premium A+ Content: Previously reserved for big brands at a high cost, it’s now more accessible, with Amazon offering it for free of charge for an undefined promotional period.
  However, creating Premium A+ Content may require additional design resources, which can range from $200 to $5,000 depending on complexity.
  
  Sellers looking to maximize ROI often partner with an Amazon PPC Agency to align their Amazon SEO and PPC advertising and A+ Content strategies. To further enhance your strategy and leverage the value of your A+ content, consider driving traffic through Google Ads for Amazon Listings and building an Amazon marketing funnel that supports your product listings.

What Is Amazon Premium A+ Content?

Amazon Premium A+ Content takes standard A+ Content to the next level. It includes interactive features like:

• Advanced carousels.
• Video integration.
• Enhanced comparison tables.
• Interactive hotspots.

These features provide a more immersive shopping experience, helping brands increase conversions and sales.

What Are the Differences Between Standard A+ and Premium A+ Content?

Feature	Standard A+ Content	Premium A+ Content
Image Modules	Yes	Yes
Interactive Features	No	Yes
Video & Hotspot	No	Yes
Navigation Carousel	No	Yes
Advanced Comparison Tables	Limited	Yes
Allowable Modules on Detail Page	5	7
Module Selection	14	19
Cost	Free	Additional design costs

Premium A+ Content offers more dynamic and engaging options, making it ideal for brands looking to stand out.

Who Can Access Premium A+ Content and How Can I Get It?

To access Premium A+ Content, sellers must:

1. Be part of the Amazon Brand Registry.
2. Have already published A+ Brand Story to all ASINs under your catalog within A+ Content Manager.
   
   To confirm this, make sure Brand Story is published in your project and A+ Brand Story is on your listing under the “From the Brand” section on your product detail pages.
   
3. Have already created and have had at least 5 approved project submissions of high-performing A+ Content that meets Amazon’s engagement benchmarks within the past 12 months.
4. Maintain a strong seller performance rating.

To meet the criteria, follow these steps to apply A+ brand story to all ASINs under your catalog within the A+ Content Manager. Please note that there used to be a very high fee (around $200,000) associated with creating Amazon Premium A+ content. In 2024 however, Amazon has dropped this fee and any Seller is now in principle eligible to create and use A+ Premium content.

So let’s walk you through the creation process:

1. On your menu, go to Advertising > A+ Content Manager

2. Click on the Start creating A+ content button. 

3. Choose “Create Brand Story A+”

4. Add Desired A+ Premium Modules

5. Apply to ASIN

6. Review and Submit for approval. Once approved, it can take 24 hours for content to be published to the product detail page.

Tip: Use the bulk upload feature to publish Brand Story content to all the ASINs in your catalog. You can have up to 20 pending submissions in review at one time. 

Amazon reviews eligibility every week. Keep an eye for the Premium A+ access notification banner when you log on to A+ Content Manager. You will be able to create Premium A+ content by clicking on the Creating Premium A+ button.

Overview of the Amazon Premium A+ Modules

Premium A+ Content includes various modules designed to enhance the shopping experience:

• Video Modules: Showcase product features or tutorials with high-quality videos.
• Interactive Hotspots: Highlight product details dynamically by adding descriptive text over different areas on images.
• Image Carousel: Allow customers to explore products from every angle by scrolling through multiple product images and video, providing a 360-Degree View.
• Advanced Comparison Tables: Highlight different product strengths and make decision-making easier for customers.
• Clickable Q&A: Answer frequently asked questions about the product through interactive dropdown addressing common issues.
• Full-width Layout for Imagery: Better customer experience better as sellers can utilise the entire width of the product listing page where high quality images and videos flow without white space between modules.

Amazon Premium A+ Content Best Practices: Which Modules to Use for Maximum Sales Lift

Not all modules are created equal. Consider these for maximum impact:

Premium Comparison Tables

Premium Comparison tables are great to cross-sell products. They come with clickable products, where prices, reviews and Add To Cart buttons are included in the comparison table. The difference between A+ Premium and Standard A+ Comparison tables is that Premium Table allow users to “add to cart” right away, without having to navigate to the Amazon listing.

Premium Full Video

Premium videos are ideal for showcasing complex products and demonstrating how features work.

Premium Full Image

Premium images are give you the freedom to bring out your brand identity. Do not feel limited to just create generic product images, but be creative. The example from NYX below shows this. While the branding is successfully incorporated, the image also communicates the availability of multiple product colors, thereby adding tangible value for shoppers.

Interactive Hotspots

Interactive, hover over / swipe to show text. Ideal for products with multiple features. You might feel that this is not ideal because shoppers need to hover over each “hotspot” to understand the product features. The advantage of this format lies within SEO benefits: on mobile, each hotspot image is uploaded individually. As you can create a maximum of 6 hotspots, this allows you to upload up to six individual images with SEO optimized file names and image alt texts – a great opportunity to rank in Google image search! Below are examples of desktop and mobile versions of Amazon Premium+ interactive hotspots.

Clickable Q&As

Answer frequently asked questions about the product and clear uncertainties to prevent negative reviews and convince customers on the edge of buying. Great for improving product rating. They can also help eliminate common purchase barriers. If you are aware of common questions that users may have prior to buying your products, make sure to answer these questions so that nothing gets in their way buying your products! Naturally, for products that are self-explanatory, the need to incorporate a Q&A is less pressing than it is if you sell products with many (complicated) features.

Which Premium A+ Modules to Steer Away From

We have covered some of the more effective modules. There are however a couple of Amazon Premium A+ Modules that we would discourage you to use. They are either overly complex, require to many user actions, or there are just better options. Let’s dive right in.

Premium A+ Background Image with Text & Premium A+ Single Image with Text

While it may seem like a good idea to opt for a background image with a text overlay box, in practice it often is not. The little bit of extra text you get will add next to no tangible SEO benefit (and certainly no Amazon SEO benefits) while you have to compromise on the design and branding front. You could simply execute the same information in a much sleeker and on-brand way by opting for a simple background image where the text is directly incorporated in the image file (as in the NYX example shown above). That way you control the look and feel 100%.

The example below shows this. Due to the responsive design of the text box, depending on the browser size and screen resolution the text box partially overlaps with the product image. Not ideal.

Premium A+ Navigation Carousel

This module allows you to upload 5 to 6 tiles a customers can swipe through. While this seems like a great option to communicate product information and product benefits it comes at a great cost: it requires the use to swipe through. If at this point, you still need an image carousel to explain product features (bear in mind that this is what the Amazon Listing Main Images are for), you are clearly missing the mark and are failing to prioritize important information.

You can use up to 7 A+ Premium modules in a single Amazon listing. This should be more than sufficient to make use of important tactical modules such as comparison tables and Q&As while also allowing you to use videos and full images to communicate what matters most.

Common Mistakes when Creating Amazon A+ Content

Let’s also touch upon common mistakes Amazon Sellers make when creating A+ standard and A+ Premium content.

Too much Copy

Many in-house marketers fall for this one: Naturally, as someone who is working with a product day in and day out, you are very familiar with all its strengths and benefits and you feel the urge to communicate al these great benefits to your target audience. For your potential shoppers however, this is somewhat overwhelming. Images are cluttered with long passages of text and it becomes more difficult for them to comprehend why they should choose this particular product instead of any of the other comparable options available on Amazon. One could say that you end up not seeing the forest for the trees. Below is an example featuring A+ content of Amazon’s Alexa Product Listing that shows this issue.

Creating Visuals that Add Little Value

Keep in mind that shoppers on Amazon are first and foremost shopping for the best value proposition: which product can meet their needs at the lowest possible price point (and do they trust the Seller to deliver on this promise). Still images are a critical communication tool to deliver this message. Make sure to use callouts, leverage infographics and highlight product features visually in images.

Refrain from treating Amazon as a playground for artistic expressions. While you want to clearly use the A+ section to introduce some of your brand elements, do so in a way that it conforms with the type of images that shoppers are expecting to find on Amazon: They are mobile friendly, easy to understand and they help them understand why they should opt to buy your product. The image shown below is an example of where a brand strayed off too far. While the image demonstrates that the rubbish-bin shown comes with a liner, it does so in an excessively cluttered way, also using abstract language (“living made simple”).

Additional Examples of Premium A+ Content in Use

Take inspiration from top brands that are already leveraging Premium A+ Content:

• Household Electronics: Dyson uses video to explain product design and setup. Miele uses video to highlight product features.
• Beauty: Lancome uses videos to highlight product benefits. Address commonly asked questions with a Q&A.
• Computer Accessories: Logitech adds interactive hotspots to highlight key product features.

These examples illustrate how Premium A+ Content can differentiate your brand.

Benefits of Using Amazon Premium A+ Modules for FBA Businesses

For FBA businesses, Premium A+ Content offers unique advantages:

• Higher Sales Velocity: Interactive content drives faster purchase decisions.
• Improved Customer Loyalty: Professional content builds trust and reduces buyer hesitation.

Eligibility to Create Amazon A+ Premium Content

Eligibility criteria include:

• Enrollment in the Brand Registry.
• A history of effective standard A+ Content.
• High seller metrics, including low return rates and positive reviews.

Conclusion: Pros and Cons of Leveraging A+ Premium Content for Amazon Sellers

Pros:

• Improved customer engagement and trust.
• Enhanced brand storytelling.
• Potential for higher conversion rates and sales.

Cons:

• Higher upfront costs for content creation.
• Limited access for new sellers.

By carefully evaluating the ROI, Amazon sellers can determine whether Premium A+ Content is the right fit for their business strategy.

For sellers aiming to succeed, partnering with an Amazon PPC Agency can help you effectively manage Amazon SEO and PPC campaigns and maximize the ROI of your Premium A+ Content. Integrating Amazon SEO Strategy and optimizing listings with Amazon SEO Services and Amazon Listing Optimization Services can amplify the impact of A+ Content by ensuring products rank higher in search results.

Create Amazon A+ content and convert better today!

FAQ: Amazon A+ and A+ Premium Content