In this chapter, you’ll learn how to use Amazon product inserts for reviews – including simple cards in your packages to generate more product reviews on Amazon.
How to Use Amazon Product Inserts for Reviews
Including physical inserts inside the packages for your products can be a very effective way for Amazon sellers to get product reviews.
These don’t have to be super complicated.
Basically, you want to make sure you:
1) Follow the rules.
2) Remind customers why they bought your product (highlight the benefits).
3) Actually ask them to leave a review and include instructions for doing so.
4) Keep the design simple, easy-to-read and brand-congruent.
Don’t Break the Rules
Make sure your inserts are compliant with Amazon’s Terms of Services. A couple of reviews aren’t worth getting your seller account suspended. So be a good seller and don’t break the rules.
You cannot offer a discount or any kind of incentive for a review. This is strictly against Amazon’s rules as we have mentioned in previous chapters.
And you have to encourage honest reviews – not strictly positive reviews.
What to Include in Product Inserts for Amazon Reviews
The card should be simple. What should you include?
Thank you & Benefits
First, show your appreciation and thank the customer for their business.
Then list your product’s main benefits – what makes your product unique from the competition? This is reminding them why your product is awesome, to get them in a positive frame. Which will reduce the chances that they return the product, and increase the chances of them leaving a positive review.
The more value they get out of your product, they more likely they will be to leave an awesome review. So including some tips on how to get the most value out of the product can be very effective.
Ask For Review
Asking for reviews in a clear and simple way, that also plays on the customers’ nobler motives is a great way to ask.
‘ Could you please leave us a product review? It helps our small business immensely, and also helps other customers make more informed decisions. Thank you 🙂
- Sign into Amazon.com
- Hover over Account & Lists
- Under Your Account, click Your Orders Orders
- Find this order and click Write a Product Review
- Be honest 🙂
You can reach us at anytime at XXX-XXX-XXXX or email@example.com
Please note: In the past, sellers have given customers two options in a product insert.
- If you like the product, leave a review
- If you don’t like the product or there was any issue, reach out to us so we can fix the issue.
This approach is now explicitly prohibited by Amazon’s 2018 review policy update.
Other sellers have found success with a more indirect approach. They don’t directly ask for a review in the insert. Instead, they include instructions for claiming a 1-year warranty on their site. Customers have to input their email to claim the warranty. Once they have the email, they can ask for a review.
However, this indirect way might be considered a violation of Amazon’s Terms of Service, because you are collecting the email after selling on Amazon. Amazon explicitly says not to message its customers for marketing purposes.
Some Design Tips
Product inserts are usually about the size of business cards. Or a bit larger.
Make your product cards easy to read. Don’t jam too much information on a small card.
Put your brand logo on the card. And infuse your brand voice into it (and all communications).
Sample Insert Card for Reviews:
Here are two examples of insert cards used to generate Amazon reviews.
**Note that this approach of asking for happy customers to leave a review and unhappy customers to contact company to fix is explicitly PROHIBITED.**
Which of these two inserts is better? The second one certainly has a more attractive design. However, the first card provides instructions on how to leave a review. The second one also is hinting at customers only to leave positive review (the frown face is accompanied by request to call, not to leave a negative review). That might be considered manipulation.
Using Amazon Product Inserts to Get Reviews: In Summary
In this chapter, we discussed how to use product inserts to get product reviews on Amazon. The main things are to not break Amazon’s Terms, keep the cards simple, highlight the benefits of your product, and include instructions for customers to leave a review.
In the next chapter, we go over two different types of software tools Amazons sellers can use for building email autoresponders to get more reviews.