Product inserts are not the only way to get more Amazon reviews. Sellers can use software tools to send emails to customers requesting reviews. This chapter provides a brief overview of these Amazon review tools.
Amazon Review Tools: Email Autoresponders for More Reviews
There are two ways to go about this method. One is using software tools that integrate with the Amazon API.
The other is to collect emails with a discount promotion. Then build your own email follow-up series. This requires a promotional landing page tool, like LandingCube, and a standard email autoresponder, like MailChimp or Aweber.
Amazon API Autoresponders
These tools are specifically made to get more product reviews and seller feedback on Amazon. They provide templates that guide you in creating your follow-up series and integrate directly with Amazon’s API (application programming interface). A few examples of these tools include Feedback Genius, Feedback Five and Jump Send.
Best feedback/review management tool: FeedbackFive
FeedbackFive is the best choice if:
- You want to manage product reviews, as well as seller feedback
- You want easy, email templates
- Track reviews by ASIN (in the platform)
You can learn more about FeedbackFive here.
Building Your Own Autoresponder
The second option is to use a standard email marketing tool, like MailChimp, to send follow-up emails for reviews. If you are already using an email marketing tool, it may be nice to keep things simple and stick to it for your post-Amazon sale follow-up series.
Although in order to make this work, you would have to have the emails of customers before they make a purchase. How would you get those?
Using Amazon Landing Pages to Collect Emails
The most effective way to get these emails is to use promotional landing pages, specifically designed for Amazon sellers. Tools like LandingCube which convert your Amazon listing into a landing page.
By using a tool like this you can drive traffic and sales to your product listings (resulting in increased rankings) and also collect emails. With those emails, you can market to these customers in the future, and you can ask them to leave reviews.
But aren’t incentivized reviews banned? Yes. You cannot make the discounts dependent on reviews. You can’t put on the landing page “Please leave us a review in exchange for this discounted product.”
What you can do is offer a discounted product. Then later, having collected the email, ask for a review.
Facebook Ads is the most popular source of traffic for these campaigns. However, there are many other sources outside Amazon to direct traffic to the landing page:
- Google AdWords
- Existing email lists (of past customers / sign-ups on your e-commerce website)
- Facebook Groups
- Reddit (and other forums)
- Quora (answering questions and plugging your promotion)
- Partnerships with influencers
Best Amazon Landing Page Promotions Tool: LandingCube
LandingCube is a landing page tool built from the ground up for Amazon sellers. It gives you everything you need to convert external traffic into customers and collect emails.
LandingCube is a great choice if:
- You want to use email marketing (not just for reviews).
- You want to boost sales & rankings, as well as getting more reviews.
Email Marketing Tools for Amazon Sellers
If you use the second strategy of collecting emails by giving out coupon codes, you’ll need an email marketing tool. This will allow you to ask customers for feedback and reviews, as well as develop long-term relationships with customers and build a more powerful brand.
Here are some recommendations:
MailChimp is totally free to start. You can add up to 2,000 email subscribers and send up to 12,000 emails a month (that’s a lot) without paying a dime.
Not only is MailChimp free to begin with, it’s incredibly easy to use. If you’re an entry-level seller, you can’t go wrong with MailChimp.
Used by 100,000+ small businesses, AWeber is one of the most popular email marketing tools in the world. It’s been around for a long time and comes at a very reasonable price point.
We’ve been using Drip from the day they launched over four years ago. Drip boasts advanced marketing automation features such as workflows while remaining easy to use.
ConvertKit has a similar feature set to Drip but is mostly targeted at bloggers. It boasts powerful marketing automation features and a beautiful, easy-to-use interface.
The Best Approach: Combining Both Strategies
These two methods of sending emails for Amazon reviews both have pros and cons. The best approach, then, is to use both of them.
By using a tool like FeedbackFive, which integrates with the Amazon API, you can easily send follow-up emails after every Amazon purchase. You can track how many reviews you get, in addition to seller feedback.
By running promotions with LandingCube, you get boosts in Amazon performance, and you collect actual customer emails. This is a powerful asset for your brand. Not only can you use those emails to get more reviews, but you can send promotions, build a launch list, and build deeper relationships with your customers over the long-term.
Using both these approaches is a powerful way for Amazon sellers to build up their business.
Review Tools in Summary
In this chapter, we discussed two different types of tools for sending emails to solicit Amazon reviews. You can use Amazon review tools which integrate with the Amazon API. And you can collect emails with landing pages and build your own autoresponder with standard email marketing tools.
In the next chapter, we’ll dive deeper into actually creating the emails for getting Amazon reviews.