Update June 2019: Jump Send as its own service has been rebranded, and is now a part of the Jungle Scout software suite.
Jump Send remains the customer-facing part of the service, but the service for sellers is now called “Launch“. The features remain the same.
If you’ve been selling on Amazon, or thinking about it for any length of time, you probably know Jungle Scout.
While the product research tool is their flagship product, they have a wider suite of Amazon software tools. Jump Send is one of these tools, and is currently used by thousands of sellers around the world.
In this post, we’re going to show just what Jump Send offers Amazon sellers, and whether this kind of service is worth it.
What is Jump Send?
Jump Send has two uses.
One is a platform for distributing coupons and driving sales to your Amazon listing.
On the other, their tool integrates with Amazon Seller Central, to automate your Amazon emails.
Both features have significant value, hence why Jump Send has such a wide user base.
Let’s look a little deeper into how the tool can help you.
Jump Send for Product Launches & Ranking
The hardest part of a product launch is getting your products in front of potential buyers.
Yet, for your products to start ranking, you need to generate sales volume. This is why many turn to a launch service like Jump Send.
Jump Send has an Amazon deals marketplace with over 100,000 active shoppers. Customers can search and filter deals by price, discount percentage, category or search term, and get a coupon to use on Amazon.
This method is a popular option for sellers launching new products on Amazon. It makes it easier to combat the top sellers on Amazon, by helping your product get visibility outside of Amazon’s search rankings.
It can also be a good way to get a short-term boost in sales velocity, or clear excess stock (to avoid paying long-term storage fees, or free up cash flow).
Jump Send for Reviews
The other feature of Jump Send is their email autoresponder.
As mentioned in our Ultimate Review Guide, Amazon autoresponders are an excellent way of following up with every customer, to ask for a review.
Jump Send links with your Seller Central account via Amazon’s API to automate your Amazon emails.
You can queue up a number of sequences, based off various triggers. For example, you might send a “thank you” email shortly after a customer has purchased. Or a request for a review once the item is confirmed to have been delivered.
You can even set up a sequence to fire when a refund is being initiated, to prevent negative feedback or product reviews.
They have several effective email templates pre-loaded. You can also customize your emails to convey your brand’s message, or to add attachments like ebooks or instruction manuals.
Is Jump Send Worth It?
Edit June 2019 – this pricing may be out of date with Jump Send’s rebranding to Launch.
Jump Send has four subscription levels, depending on how many active products you are using with them.
Pricing begins at $19 per month (if billed annually) or $29 billed monthly for 3 products. Prices go up to $139 (annual) or $199 (monthly) for up to 100 active products.
All plans offer unlimited coupons and unlimited emails.
For newer sellers especially, what Jump Send offers is well worth the cost. Adding more active products results in things getting a bit more pricey,
Automating your email sequences and promotions saves a lot of time, which is a premium for anyone running an Amazon store, whether it’s an up and coming or established business.
As Amazon email software goes, there are more affordable options. However, tie in their launch service (with which you don’t need to worry about paying for traffic), and it becomes a valuable tool to have in your Amazon toolbox.
How about the downsides?
As with Amazon, Jump Send limits you in that you do not own your customers.
Customers sign up for an account on Jump Send’s customer-facing site. But when they claim a coupon and buy your product, you do not get the chance to capture contact details or retargeting data.
Another issue is that Amazon is limiting more and more what can be said in Buyer-Seller Messages.
This means Jump Send’s autoresponder may not have the power it once did. Buyers are able to opt out of receiving messages, and the rules are tighter on what you can and can’t say.
It has some limitations, but Jump Send remains an affordable service for the value it provides.
Alternative Options for Product Launches & Gathering Reviews
There are many other Amazon autoresponder tools out there, as well as launch services such as Viral Launch and ZonJump. Some tools may bring a little more power than Jump Send, but you will have to pay accordingly.
The most effective alternative is to drive your own off-Amazon traffic. Using a landing page, you can offer discount coupon codes through paid ads, social communities, blogs or email marketing.
Send your traffic from the initial source to your landing page. On this page, you can capture your lead’s contact details (email or Messenger signup), as well as retargeting data from the Facebook Pixel.
An Amazon landing page tool like LandingCube makes it easy to create a landing page for your Amazon product.
Driving traffic and running promotions using this method gives you full control over your customers. This makes scaling your business and launching future products a lot easier – and cheaper.
Jump Send Review – In Summary
Jump Send is known throughout the Amazon community, and for good reason. Their software tools offer a clear benefit for Amazon sellers. And they come at a price that can fit into the marketing budget of new and experienced businesses.
However, you may want to consider driving your own traffic – which you can do at the same time as running Jump Send promotions.
The more traffic you have control over, the easier it will be for you to separate your business from the competition.